CHALLENGE

Increase Employer Brand Awareness

Despite being a global technology leader in power management solutions, Eaton was an unfamiliar brand to many transitioning service members and veterans.

OUTCOME

Hirepurpose became a force-enhancer for Eaton, allowing the recruitment team to impact veteran hiring at all levels. In addition to increasing its brand awareness, Eaton made 4 hires through Hirepurpose in 2014 and 6 hires in 2015.

THE SOLUTION

By partnering with Hirepurpose, Eaton was able to enhance its branding efforts through:

On-base event representation ranging from high-level (banners and print ads) to high-touch (Hirepurpose Career Coaches speaking directly to candidates about Eaton’s positions) Brand promotions on Task & Purpose, Hirepurpose’s military news and culture site that reaches more than 1 million service members, veterans, and military spouses each month Candidate referrals for specific profiles and markets.

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