Increase Employer Brand Awareness
Despite being a global technology leader in power management solutions, Eaton was an unfamiliar brand to many transitioning service members and veterans.
Hirepurpose became a force-enhancer for Eaton, allowing the recruitment team to impact veteran hiring at all levels. In addition to increasing its brand awareness, Eaton made 4 hires through Hirepurpose in 2014 and 6 hires in 2015.
By partnering with Hirepurpose, Eaton was able to enhance its branding efforts through:
On-base event representation ranging from high-level (banners and print ads) to high-touch (Hirepurpose Career Coaches speaking directly to candidates about Eaton’s positions) Brand promotions on Task & Purpose, Hirepurpose’s military news and culture site that reaches more than 1 million service members, veterans, and military spouses each month Candidate referrals for specific profiles and markets.