We Stand Taller because we dare to make every day better. To give it our all. To put our name on the work we do. Doing the right things right. Making our work matter. Why? Because we care. We're inspired by the words of our founder, William Danforth, who believed that integrity, passion, expertise and performance are the keys to Standing Taller and making good lives better.
Standing Tall with Integrity is doing the right things right every time – even when no one's looking. We're proud and privileged to remain a leader in what we do, but never lose sight of our humble beginnings. With integrity leading the way, we embrace change and we work to maintain the trust we have earned over our history.
Smiling Tall with Passion is operating by the belief that pets and people are better together, and we're among the lucky few who get to live out our passion in the work we do – every day. But it's about more than pets. It's about using our extent and influence to make a memorable impact through our people, our processes and our philanthropy.
Thinking Tall with Expertise is innovating and renovating in ways that push pet nutrition forward and allow us to Stand Taller. We invest in our people just as much as we invest in their ideas, because we know diverse experiences broaden expertise. Our ‘continuous excellence’ mindset tells us that our work to improve and expand our knowledge is never done. So, we dare to make every day better.
Living Tall with Performance is striving to remain number one with customers and consumers, attacking obstacles until we prevail, outperforming our competitors and accepting the dare be better every day. Our competitiveness is focused on external forces; internally, we work together and continuously ask "What's Next?" so we can do what's never been done before in pet care.
Creating Tall with Innovation is advancing the science of pet nutrition, health and wellness – and we do it better than anybody else. We think originally, act strategically and break down barriers to progress in order to make products we know we can always stand behind.