Associate Brand Manager - Coca-Cola TM
Location: Atlanta, Georgia
Posted: April 03, 2017
Reference ID: 40158
Lead cross-functional teams in the development and execution of strategies and tactics that contribute to achieving revenue, incidence and share targets for the Coca-Cola Trademark. Be the key brand analyst for the team, turning data into actionable insights to drive brand love and brand value.
Candidate should bring/possess:
o Leadership skills and ability to steward brand initiatives designed to deliver Coca-Cola Trademark objectives through the path to purchase (consumer content to in-store execution)
o Passion for the brand and for the work of brand marketing
o A foundational but growing understanding of the consumer, bottler and retailer needs
o Ability to collect and synthesize consumer insights into actionable brand implications
o Growing ability to develop brand strategy based on key insights
o Analytical skills, and ability to use with proficiency the basic syndicated data tools
o Project management skills, including but not limited to budget and timeline management
o Strong competencies in Microsoft PowerPoint and Excel
o Team Orientation and a Desire to Win As a TEAM
Function Specific Activities:
o Support the overall team objective of increasing share of Coca-Cola TM within the Home Media occasion
o Serve as brand lead for key national sports toolkits, including NASCAR and Soccer
o Work with key partners and stakeholders to evaluate and develop opportunities to grow Coca-Cola TM incidence through mixing partnerships at retail
o Support Senior Brand Manager in development and execution of high-priority Coca-Cola Zero initiative
o Serve as TM point-of-contact managing relationships with key customers and bottlers
o Manage key brand analytics routines including Monthly Operating Business Reviews, weekly brand stewardship updates and ad hoc requests
o Assist with Monthly Message Management process for tracking Coca-Cola TM advertising
o Serve as an ambassador of Coca-Cola TM both within and outside the company
Bachelor's Degree or equivalent work experience required
Master's Degree preferred
Related Work Experience:
2 or more years of experience in a brand management role required
o Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics.
o Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.
o Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
o Retail Consumer Trends: Ability to interpret consumer trends in order to design, create or evaluate graphic packages to be applied to assortments of retail licensed merchandise.
o Financial Analysis: Knowledge of and the ability to use basic financial analysis (e.g., Return on Investment, Value Chain Analysis) related to marketing effectiveness, resource allocations and new business opportunities.
o DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation).
o COLLABORATE WITH SYSTEM, CUSTOMERS AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler).
o ACT LIKE AN OWNER: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
o INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
o DEVELOP SELF AND OTHERS: Develop self and support others' development to achieve full potential.
Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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