Associate Brand Manager, LISTERINE® Innovation, Oral Care GFO is a highly
visible role within the Global Franchise Organization (GFO). This is a pivotal
role at the intersection of the global need state strategy and local brand
relevance and implementation. This
position reports into the Director of Disruptive Innovation, Oral Care GFO and
is based New Brunswick, NJ.
Global Oral Care category is a $44B category and J&J is currently a top 5
manufacturer within this space with a leadership position of the Mouth Rinse
segment. The portfolio primarily consists of LISTERINE®, our global mega-brand
in this mouth rinse segment, and several regional brands including REACH® Floss. Significant upside exists to continue to
drive growth with LISTERINE® through category and geographic expansion.
This Associate Brand Manager will be
responsible for supporting development and implementation of new product
innovation for LISTERINE® globally, with a primary focus on disruptive
innovation to significantly step change Oral Care growth. Specifically, the Associate
Brand Manager, LISTERINE® will:
- With the Director, support the global strategy,
planning, and execution of several disruptive innovations on LISTERINE®
- Continue to strengthen the Innovation
Pipeline (2019-2022) by developing and validating new ideas, and and supporting
development of innovation initiatives through major milestones.
- Support Upstream Innovation, w/ solid
understanding of brand strategy, consumer needs and insights.
- Participate in relevant global
governance meetings w/ understanding of the global strategy and how to adapt
for each Region
- Have close partnership with Regional
Commercial Leaders and gain consumer insight / market intimacy.
- Serve as GFO marketing co-lead on
key projects to commercialize disruptive new product innovation, including:
- Partner with GSI and Consumer Sciences to ensure appropriate
learning plan and integrate learning into the project
- Partner with Global Packaging and J&J Design to lead creation
of breakthrough packaging and graphics, and create toolkits to rollout to
- Partner w/ global supply chain / PMO to shepherd projects through
the governance process
- Partner with Global and Regional Regulatory, Medical and Claims
Center of Excellence to ensure appropriate regulatory pathway and claims
- Support development of multi-generational plans to turn disruptive
innovations into new platforms
- Maintain quality and compliance through timely GMP training,
strict compliance with procedures, exercising the highest integrity, timely
reporting deviations noted in the workplace and embracing employee involvement
and commitment to doing the right job the first time
- Promote an environment of employee involvement in the workplace.
in Marketing or a related business field is required.
of 3 years of business experience is required.
minimum of 1 year of progressive marketing experience or a combination of
sales and marketing experience is required.
marketing or healthcare experience is preferred.
must have good communication and influencing skills, be able to work in a
team environment, and be customer/market oriented.
to work within and lead a cross functional team required.
business analytics, strategic thinking, consumer insights development,
understanding of core marketing levers and advertising experience are
possess demonstrated leadership and delivery of consistently strong
requires up to 10% international travel.
United States-New Jersey-New BrunswickOrganization
J & J Consumer Inc. (6101)Job Function
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