The Associate Brand Manager position will work for the newly acquired Vogue International brands. These brands represent an innovative hair care business which is new to our Consumer Family of Companies and focused on the marketing, development and distribution of salon-influenced and nature-inspired hair care and other personal care products. With several strong brands among its portfolio, including OGX® and MAUI MOISTURE® Proganix® and FX®, the Vogue business is the cornerstone of Johnson & Johnson Consumer’s hair care operations. Vogue International products are sold in the U.S. and in 38 countries.
This role will be located in Tampa, Florida area and will offer relocation assistance.
The ABM, plans and forecasts sales for Vogue International Brands: OGX and Maui Moisture. Collaborates with the discovery, development and marketing functions to search for new targets through systematic assessment of market trends, unmet customer needs and competitive activity. This job is not eligible for sales incentives/sales commissions.
Develops new concepts and approaches for professional and consumer advertising and promotional plans for Vogue International North America. Performs highly advanced sales and competitive analysis. Monitors implementation of brand strategy and makes adjustments as needed. Responsible for guiding the work of advertising agencies in advertising, tradeshows, point of purchase, costing and pricing to ensure work inconsistent with overall product strategy. Analyzes key performance indicators and financial reports such as budget, commercial policy, price, net sales, and investment level, and suggests improvements. Oversees in market research, test market activities and determines ROI. Defines product criteria and characteristics. Establishes partnerships with Sales Team, PR Firms, Advertising Agency and Media Buying Agency. Develops strategy for uncovering market opportunities by establishing priorities and recommending a process for obtaining intelligence information. Determines criteria used in screening new and existing product ideas. Evaluates and implements improvements for expediting new and existing products and programs. Builds inroads with key customer relationships and partnerships for market development and enhanced competitive market share. Forecasts demand and participates in review of sales forecasts for assigned product line.