Associate Director, Marketing - FARXIGA
Location:
Wilmington , Delaware
Posted:
December 13, 2017
Reference:
R-015365
At AstraZeneca every one of our employees makes a difference to patient lives every day. Each and every one of us believes that science has the ability to change lives and that to deliver this takes many people with many skill sets. When we deliver a life-changing medicine, that success comes from the combined efforts of all of our people. As an Associate Director, Marketing, FARXIGA, in Wilmington, DE, you'll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients' lives.
Main Duties and Responsibilities
The Associate Director, Marketing contributes to the development and execution of marketing plans to maximize the value of AstraZeneca's portfolio and pipeline. The Associate Director is responsible for working with the Brand Leadership team to develop and measure aspects of the brand strategy with a specific focus on opportunity assessments, channel leadership, positioning, messaging, and launch/lifecycle planning. This role focuses on the FARXIGA marketing channel in the cardiovascular and metabolic space.
In this exciting role, you will have the opportunity to contribute to the development of all aspects of the brand strategy, with specific focus on market opportunity assessment, brand positioning, messaging, asset planning and maximization for FARXIGA.  You will collaborate with cross-functional partners to bring Brand Strategy to realization through leadership of; market research/insight and analytics, brand positioning and messaging, and integrated launch plans.  You will be responsible for establishing strong alliance with HCP, Corporate Affairs, Medical, Regulatory and Access partners, providing input to cross-functional planning and programs by communicating brand strategy and identifying market opportunities and risks, as well as demonstrating ability to motivate, develop, and inspire employees.  Ability to clearly communicate brand vision with passion and authenticity to marketing and cross functional teams.  You'll lead defined work streams and brand opportunities as defined by Marketing Director, with accountability for the end product, collaborate and lead without authority across functional areas; organize people, activities, communication & resources around a common goal and to achieve business objectives in a timely manner.  Lastly, you will be responsible for creating sustainable, long-term relationships with customer advocacy groups and leader advocates.
Essential Requirements
  • BS degree
  • 5 years Pharma or Healthcare experience.
  • 3 years of Pharma Marketing and Promotions experience.
  • Leadership experience and team management skills.
  • Experience developing brand channel strategy and executing against it.
  • Experience managing complex projects at the project management level.
  • Solid understanding of the local healthcare system pricing and reimbursement,
  • Strong financial acumen, with the ability to assess and drive results.
Desirable Requirements
  • Advanced Degree in business, marketing, or the sciences;
  • Experience in Insight/Market Research
  • Experience across product life cycle (emerging, launch, in-line, mature)
  • Experience related to therapeutic area
Next Steps - Apply today!
To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience - it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity.  If you know someone who would be a great fit, please share this posting with them.
AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law . AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.

A little about us:
At AstraZeneca, we believe the best way we can help patients is to focus on breakthrough science in order to uncover disease mechanisms and develop novel, targeted therapies that interact with them. This is at the heart of our purpose as a company: to push the boundaries of science to deliver life-changing medicines.

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