Commercial Patient Engagement Lead - Oncology

  • Company: Bristol-Myers Squibb
  • Location: Lawrence Township, New Jersey
  • Posted: July 15, 2017
  • Reference ID: 1702785
Purpose/Objective of the job
Responsible for identifying critical patient engagement opportunities across US commercial organization and pulling through Patient Hub Capabilities and best practices across Oncology portfolio to drive performance and deliver Patient Hub vision and objectives to establish and differentiate BMS leadership in specialty; Working closely with the Patient Hub Capabilities Lead identify innovation opportunities within US Commercial organization, where Patient Hub can strategically advance aspects of its capabilities.

Key Responsibilities and Major Duties
•Builds and maintains subject matter expertise on BMS and external/industry patient engagement trends, conducts briefings for senior management and US teams brand teams as appropriate
•Develops patient-facing strategy and tactical plans that triangulate BMS business imperatives and patients’ and caregivers’ unmet needs
•Oversees the in-market (US ONLY) delivery of tactics
•Identifies best practices and ensures that learnings are integrated across Oncology and Specialty portfolios
•Drives best practices for patient CRM architecture and pull through to ensure superior patient experience across US patient brand efforts
•Develops measurement plans for patient tactics.
•Enable consistent and appropriate application of Patient Hub capabilities across Oncology and Specialty portfolios, including the following:
‒Selection and management of patient marketing agencies / vendors (as appropriate)
‒Knowledge sharing and skills training around direct marketing capabilities
(Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned)
Key Stakeholders/Contacts – describe this position’s key internal matrix relationships and key external stakeholders/clients
• Patient Hub Capabilities Lead
• PRM Manager
• Oncology Brand Team
• Digital Hub
• Marketing Services Manager Lead
• Channel Integration Hub Lead
• Customer Insights Team / Decision Analytics Team

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