Johnson & Johnson Consumer Inc., a member of Johnson & Johnson's Family of Companies, is currently recruiting for an Associate Manager, Marketing Accelerator to be located in New York, NY.
Johnson & Johnson Family of Companies touches more than a billion people’s lives each day through our health care products and services, our corporate giving, and the volunteer efforts of our employees. The Johnson & Johnson Group of Consumer Companies develop and market beloved brands that address the needs of consumers and health care professionals worldwide. Our portfolio ranges across several distinct business units: Baby Care, Oral Care, Compromised Skin Care, Beauty, Feminine Care, and Over-The-Counter (OTC) products.
The Marketing Accelerator team is part of the Global Marketing Services organization, providing best in class marketing services and expertise to the global Consumer organization – and in some cases, to the broader J&J Enterprise. The Marketing Accelerator team at J&J Consumer is responsible for spotting and seeding the future of marketing into the organization, with a strong focus on eCommerce.
The Associate Manager will be responsible for global marketing strategy, definition and acceleration towards organizational integration of new marketing capabilities – with the consistent lens of maximizing ROI, reducing complexity and enabling best in class eCommerce. This role will be an expert in marketing innovation across channels in the consumer marketing space. Areas of focus will be driving the organizations omnichannel marketing capabilities and modernizing our approach to CRM in support of our eCommerce growth goals. Other areas of intersection include search, web, mobile, programmatic and emerging platforms (i.e, Voice, Bots).
This position will identify opportunities and develop actionable strategies to guide our marketing technology and capability suite. The Associate Manager will translate forward-thinking strategies into tangible use cases that will drive our capability roadmap and requirements. This will require close collaboration with regional marketing, cross-functional teams within and outside of Global Marketing Services at J&J (i.e. eCommerce teams), as well as external partners. This role will also lead and partner with subject matter experts on the development and execution of best practices, governance and operational processes for the areas that they are assigned, to enable the organization to embed appropriate resources to support capability scale and growth. This role will be responsible for creating required artifacts and deliverables, such as business cases, pilot plans, KPIs, use case illustrations, user experience materials, and in some cases high level requirements – at times with support from internal/external partners.
Additional responsibilities include but are not limited to:
Collect, create and frame the appropriate marketing uses cases for our highest value 1st, 2nd and 3rd party data, including content data.
Partner with regional eCommerce and marketing teams to understand local regulations and the impact on marketing use cases and consumer experience.
Partner closely with the Global Strategic Insights & Analytics team to create business data governance processes, principles and guidelines to will enable omnichannel marketing.
Drive the omnichannel capability roadmap and continue to advocate for future-state use cases to inform data stewardship and governance groups (for example, preparing brands for voice search and ubiquitous AI interfaces).
Work with business and IT partners to understand data collection needs and apply principles to how we collect data.
Advocate for and create content to highlight the role of CRM and our CRM capability stack in omnichannel marketing.
Spot and seed near and long-term use cases and trends into Omnichannel and CRM strategy materials to inform Global Marketing Service roadmaps.
Partner with global and regional stakeholders to identify or recommend brand pilot opportunities to support the Omnichannel / CRM roadmaps.
Manage pilot programs which will yield a business case for future capability opportunities and iterations – from conception to results readout.
Regularly create and maintain the business lens content within our capability roadmaps and be on point to socialize to stakeholders.
Provide feedback during the requirement definition process, working with cross functional teams, including marketing, IT, engineering, sales and 3rd party partners across regions to understand and translate business and customer needs into product requirements.
Utilize analytics and testing methodologies to develop hypothesis and prioritize the activities most likely to maximize outcomes.
A minimum of a Bachelor's degree is required.
An advanced degree is preferred.
A minimum of 3 years of experience in a marketing or product management role, supporting consumer-facing activations or experiences is required.
Proven experience with a marketing and digital background and demonstrated ability to deliver scalable business solutions across a wide breadth of capabilities is required.
Experience in creating and leading execution of data driven marketing strategies, with particular focus on one-to-one communications is required.
Experience with globally relevant capabilities and eCommerce is preferred.
Experience working with multiple communication channels in consumer interactions – experience in both CRM and Search in support of eCommerce is preferred.
Experience analyzing marketing program/initiative results and recommending and implementing an optimization plan is required.
Experience with creating, launching and analyzing CRM programs is required.
Experience working with databases and driving a single customer view focus is preferred.
Proven ability to create clear, detailed, concise documentation and recommendations is required.
Experience creating product requirements/user stories, acceptance criteria, best practices documentation, roadmaps, production schedules is preferred
Demonstrated technical acumen and understanding of marketing channels (search, mobile, social, media, web, email, SMS, etc.) and demonstrated curiosity in respect to conversational commerce, voice and chat bot / AI interface are preferred.
Proven ability to collaborate successfully and build relationships with teams such as brand marketing team, IT organization, legal & compliance groups, suppliers and agencies is required.
A passion for keeping up with industry and technology trends is required.
Ability to communicate and lead effectively is required.
Excellent organizational, diplomatic and problem-solving skills are required.
Able to communicate complex technical concepts and ideas in a simple, organized business language to clients and management is required.
This role will be located in New York, NY and require up to 20% of both domestic and international travel.
United States-New York-New YorkOrganization
J & J Consumer Inc. (6101)Job Function