Associate Marketing Manager
Costa Mesa, CA
November 22, 2016
Position Type:
Full Time
Information Technology, Other
Pay Rate/Salary: $35-40 / Hour
The Associate Marketing Manager will develop, implement and manage Property & Casualty Insurance marketing plans (auto, home and Telematics) for multiple markets. Must have a strong background in Direct Response.

� Direct Agencies on creative development for multi-media marketing campaigns.

� Monitor and analyze lead generation results for all campaigns on a semi-weekly basis.

� Responsible for achieving lead generation and cost per lead goals in assigned markets by distribution channel.

� Manage budgets for Direct and Field marketing plans, including vendor billing.

� Ensure all insurance marketing material meet legal compliance.

� Monitor and review industry research and partner with product management and research teams to recommend marketing initiative based on findings.

� Collaborate with internal sales and database partners to ensure goals and objective are achieved.

� Requires strong knowledge of broad-based and direct marketing experience in managing and support of large-scale marketing/promotional efforts.

� Must possess excellent communication, interpersonal, project management and leadership skills.

� Must have demonstrated ability to think creatively, utilize marketing analytics and research to effectively identify target markets, and incorporate segmentation and competitive analysis into innovative marketing programs.

� Must be extremely detailed oriented, recent budget management experience & great communication skills as you will be working closely with outside vendors, legal, and internal clients.

RequirementsBachelors degree in Marketing, Communications or Business is preferred. 6 years experience in managing integrated marketing plans and budgets is preferred. Requires proficiency in Microsoft Office, Adobe and Internet applications. MUST HAVE A STRONG BACKGROUND IN DIRECT RESPONSE MARKETING.
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