Pay Rate/Salary: $35-40 / Hour
The Associate Marketing Manager will develop, implement and manage Property & Casualty Insurance marketing plans (auto, home and Telematics) for multiple markets. Must have a strong background in Direct Response.
� Direct Agencies on creative development for multi-media marketing campaigns.
� Monitor and analyze lead generation results for all campaigns on a semi-weekly basis.
� Responsible for achieving lead generation and cost per lead goals in assigned markets by distribution channel.
� Manage budgets for Direct and Field marketing plans, including vendor billing.
� Ensure all insurance marketing material meet legal compliance.
� Monitor and review industry research and partner with product management and research teams to recommend marketing initiative based on findings.
� Collaborate with internal sales and database partners to ensure goals and objective are achieved.
� Requires strong knowledge of broad-based and direct marketing experience in managing and support of large-scale marketing/promotional efforts.
� Must possess excellent communication, interpersonal, project management and leadership skills.
� Must have demonstrated ability to think creatively, utilize marketing analytics and research to effectively identify target markets, and incorporate segmentation and competitive analysis into innovative marketing programs.
� Must be extremely detailed oriented, recent budget management experience & great communication skills as you will be working closely with outside vendors, legal, and internal clients.
RequirementsBachelors degree in Marketing, Communications or Business is preferred. 6 years experience in managing integrated marketing plans and budgets is preferred. Requires proficiency in Microsoft Office, Adobe and Internet applications. MUST HAVE A STRONG BACKGROUND IN DIRECT RESPONSE MARKETING.
A little about us:
Staffmark’s mission is simple—to help you achieve your goals. We want to be your job search partner.