Associate PDC Manager, People Data Center
Location:
Englewood Cliffs , New Jersey
Posted:
January 25, 2017
Reference:
16000J63
Associate PDC Manager, People Data Center

Digital is changing everything about how consumer goods companies go to market. At Unilever, we were at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s, and in TV in the 1960s. Now we intend to be at the front of the digital revolution. At the heart of our response to this digital revolution is our People Data Centers (PDCs) – delivering powerful game changing insights and facilitating one billion relationships with consumers. We need to blend social data with consumer engagement center data with CRM data with search data with ratings & reviews data and so much more. This will allow incredible insights and precision marketing. You can read more about our ambitions in the latest edition of the Harvard Business Review and you can see for yourself with our acquisition of the Dollar Shave Club that our company is investing hugely in this space. We need people with passion for digital and analytics who are not afraid to break convention and want to be a revolutionary within our business.

Job Summary

The Associate PDC Manager will be part of the North American PDC team, and will be responsible for analyzing a wide range of data to help inform marketing, brand and business strategies. They will ensure that internal briefs are translated into analytical projects and will be responsible for ensuring the analysis is relevant and high quality. They will be comfortable using a wide range of analytical tools and be familiar with both digital data such as social and search right through to traditional business data such as penetration and brand equity. The individual will be responsible for providing quantitative and qualitative analysis, working alongside a specialist hub (remote location) when required.

Duties and Responsibilities

Primary Responsibilities
- Work closely with the PDC Manager to translate internal briefs into analytical projects (refining the initial brief, asking the ‘right’ questions, working through potential hypotheses, storyboarding the output)
- Conduct analysis using in-house analytics tools, and be comfortable analysing a range of social and business data
- Build and test basic queries on in-house social and search data tools
- Build and maintain dashboards for internal customers using visualization tools
- Provide qualitative and quantitative analysis to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development
- Synthesize data and analysis into impactful, action-orientated reports for internal stakeholders
- Ultimately responsible for delivering high impact insights with speed and quality

Secondary Responsibilities
- Contribute to knowledge bank across organization to share learnings and avoid duplication
- Update workflow trackers for visibility within cross-functional team and other parties
- Proactively identify opportunities for new services based on demand

Interfaces
The role will have local scope and work with the US and Canada business
The job holder will not have any people management responsibilities but will partner with an analyst hub (not co-located) on deliverables to the local business
The job holder work with other Associate PDC Managers to share learnings and solve problems

Key Requirements
BA or BS required
Masters degree desired
Minimum 4 years of related experience required
Proficiency using MS Office required

Primary Traits (required)
- Strong communication skills among peers and senior stakeholders (written and verbal)
- Highly proficient in Microsoft PowerPoint and Excel
- Experience analysing consumer feedback to generate business or marketing insights
- Experience of “storytelling” in a corporate context, and crafting clear, compelling messages
- Some data modelling or query building experience
- Passion for the digital world and its implications for business

Secondary Traits (‘nice to have’)
- Experience understanding business questions and writing appropriate briefs
- Experience briefing technical teams and being able to translate business objectives into analytical hypotheses
- Experience working with marketing analytics data, including Google Analytics, Twitter Analytics, Facebook Insights, YouTube Analytics, Google AdWords, or any similar systems
- Familiarity writing boolean queries in one or more social listening tools such as Brandwatch, Synthesio, Crimson Hexagon, Netbase, Pulsar, Radian6, or Sysomos
- Nielsen or IRI software proficiency
- Basic SQL knowledge or Python coding experience

Primary Traits (required)
- Strong communication skills among peers and senior stakeholders (written and verbal)
- Highly proficient in Microsoft PowerPoint and Excel
- Experience analysing consumer feedback to generate business or marketing insights
- Experience of “storytelling” in a corporate context, and crafting clear, compelling messages
- Some data modelling or query building experience
- Passion for the digital world and its implications for business

Secondary Traits (‘nice to have’)
- Experience understanding business questions and writing appropriate briefs
- Experience briefing technical teams and being able to translate business objectives into analytical hypotheses
- Experience working with marketing analytics data, including Google Analytics, Twitter Analytics, Facebook Insights, YouTube Analytics, Google AdWords, or any similar systems
- Familiarity writing boolean queries in one or more social listening tools such as Brandwatch, Synthesio, Crimson Hexagon, Netbase, Pulsar, Radian6, or Sysomos
- Nielsen or IRI software proficiency
- Basic SQL knowledge or Python coding experience

Unilever offers a competitive compensation package which includes: Medical & Dental Plans, Life Insurance, including eligible spouses, domestic partners & children; Health Care Flexible Spending, Dependent Care, Retirement & Savings Plans, Tuition Reimbursement, Paid Vacation and Holidays.

Please note: as part of the job application, you will be asked to complete pre-screening questions. Completion of the pre-screening questions are mandatory in order to be considered. Please allow yourself plenty of time to complete both the application and pre-screening questions. If the pre-screening questions are partially answered or not at all, it will adversely affect the progress of your application. Please be aware that you will have to complete the pre-screening questions at once as you will be unable to return to it later.

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law

Employment is subject to verification of pre-employment drug-screening results and background investigation.


A little about us:
With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways.

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