Audience Development Manager
As data and analytics become more and more critical to marketing, marketers need tools and capabilities to help them make sense of information and understand how to apply it. The Audience Development Manager will need the following:
Industry and Data Expertise
High proficiency of online advertising, metrics, terminology, industry best practices and trends. Programmatic Advertising experience preferred.
Understanding of and experience with all audience development channels - SEO, social, newsletter, partnerships, programmatic buying, etc.
Familiarity with analytics platforms. Must be versatile and able to adapt to constantly changing marketplace and environment.
Understand usage, overlap, extension, amplification, local for programmatic, direct marketing and personalization.
Build proprietary audiences across data assets with online and offline data; first, second and third party data.
Collaborate with accounts team to set pre campaign targets and build media plans. Optimize audience reach efficiency during campaigns to ensure ROI. Package post campaign reports for Accounts Team.
Define, maintain and govern a portfolio of audience definitions including first and third party data for both prospecting and nurturing (lead generation and demand generation) of Audiences through the DMP tool and other relevant tools
Develop best practices for audiences sizing, characteristics and ability to apply demographic and behavioral data insights to audience segments
Client Focus & Communications
Entrepreneurial, digitally savvy, with exceptional analytical, quantitative, problem-solving, and critical thinking skills
Determines the benefits of the IBM solution/product from the internal client's perspective and clearly articulates it.
Builds strong value propositions and proof points aligned to internal client goals that set the solution apart.
Develop measurement strategy for internal client situation, including process and outcome measurements, implementation considerations
Educate and train client [diamond teams] to build Audience-first tactics and performance strategies across messaging, content, consumer experience and retention
A little about us:
IBM is the world’s largest information technology company with more than 360,000 employees serving clients in 170 countries.