AVP, Brand Digital Marketing Strategy

  • Company: MetLife
  • Location: New York, New York
  • Posted: February 06, 2017
  • Reference ID: 41101-en_US

Position: AVP, Brand Digital Marketing Strategy


Job Location: 200 Park Avenue, NY, NY


: Reporting to the VP, US Masterbrand and Integrated Marketing, the AVP, Brand Digital Marketing Strategy is a newly created, strategic US Marketing leadership role. This individual will be responsible for building and executing a fully integrated US digital marketing strategy for the MetLife Brand and the US Business Units that drives business results, customer engagement and brand building on key MetLife equity dimensions. He/ She will oversee the following areas specifically:

  • Digital marketing strategy for the US brand, planning and deployment across the US business and digital channels.
  • Metlife.com US web strategy, brand search strategy and social media marketing strategies
  • US Brand digital and social media campaign planning



  • 10+ years of consumer marketing leadership experience with emphasis on brand strategy, digital marketing including web, social media, customer engagement
  • Experience in developing digital marketing strategies based on segmentation, consumer insights, and customer journeys with measurable in market success
  • Proven success of leading digital marketing from strategy to implementation for a large complex brand or portfolio of reputable brands
  • Track record of designing and delivering strong digital marketing campaigns across multiple channels within a complex environment
  • People management experience including the ability to inclusively and pro-actively develop, lead and motivate a team of managers and individual contributors to drive engagement and performance
  • Experience with branded organization/company preferred
  • MBA or other advanced degree desirable


  • Thinks strategically and sets directions aligned to company’s strategy, applying external perspective to meet business needs
  • Focuses on Customers – Promotes customer centricity and focus on creating great customer experiences to achieve competitive advantage.
  • Innovative mindset, out-of-the-box thinker, inspirational to influence team, peers and leadership
  • Creates Partnerships – Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives. Demonstrated experience navigating, influencing and leading within a highly matrix environment.
  • Grows Talent – Inclusively and pro-actively develops talent, empowers individuals and manages diverse teams to drive engagement and performance
  • Models our Values – Creates a culture that promotes the company’s values and standards through role modeling, accountability and ownership of decisions. Accomplished change management leader, leads with internal strength, projects confidence without any form of ego
  • Drives Results – Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards.
  • Strong executive presence and excellent communication and presentation skills



  • Reports to: VP, US Masterbrand and Integrated Marketing
  • Direct reports/team: 3 including Lead, US website strategy; Senior Consultant II, Digital Marketing & Social Media Strategy; Senior Consultant II, Digital Innovation
  • Key Stakeholders: Heads of Marketing Business Units; Global VP, Digital Marketing and Content; Global VP, UX Experience; VP, US Marketing Operations; AVP, US Acquisition; AVP, US Brand Strategy and Integrated Marketing; Director, Global Content; Director, Global Social Media Marketing; Global Communications; and VP, Global Brand Design.



MetLife, through our subsidiaries and affiliates, is one of the largest life insurance companies in the world. Founded in 1868, we are a global provider of life insurance, annuities, employee benefits and asset management. Our employees serve approximately 100 million customers, individuals and businesses, including over 90 of the FORTUNE 100®. 


We are ranked #40 on the Fortune 500 list and #48 on the Forbes Global 500 list. We have operations in nearly 50 countries, and hold leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. We are also one of the largest institutional investors in the U.S. with an over $500 billion general account portfolio as of December 31, 2015. 


In 2015, FORTUNE Magazine’s World’s Most Admired Company survey named us #1 in the Life and Health Insurance industry. In 2016, we were named to the Dow Jones Sustainability Index (DJSI) for the first time. DJSI is a global index to track the leading sustainability-driven companies.


While we have tremendous respect for the past, we are a company firmly focused on the future. To adapt to a changing world, we are undergoing one of the most dramatic transformations in our history to reinvent how we do business so we can thrive in any environment. We are moving away from a traditional product-development model to one driven by customer insights. We are challenging historical norms by humanizing our industry and designing every customer experience to reflect the modern company we’re becoming. Our goal in everything we do is to offer customers truly differentiated value propositions that allow us to establish clear competitive advantages. We pride ourselves on being a trusted partner to our customers as they navigate life’s twists and turns.


At the center of our business strategy is a commitment to One MetLife – collaborating, sharing best practices, and recruiting, developing and retaining the best talent in the industry. We live by our values:  Put Customers First, Be the Best, Make Things Easier, and Succeed Together. They guide how we operate every day. 



MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

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