AVP, Marketing Planning & Portfolio Management

  • Company: MetLife
  • Location: New York, New York
  • Posted: May 03, 2017
  • Reference ID: 55922-en_US

Position: AVP, Marketing Planning & Portfolio Management


Job Location: New York, NY


At MetLife, we are transforming ourselves to be more focused, nimble and customer-driven, with an ambition to lead the industry in delivering value to customers and shareholders.  Critical to achieving this ambition is a world class marketing function serving as the company’s growth engine while helping build equity in the global brand.


The Global Marketing Operations team sits at the heart of the Marketing function, responsible for creating the structures and frameworks necessary to align, optimize, and manage finite resources (e.g., budgets, people, time, management attention, etc.) across multiple regional and business priorities to maximize Marketing’s ability to advance enterprise goals.  This small team of highly engaged professionals operates as an extension of the office of the Chief Marketing Officer and enjoys an expansive and exciting view of MetLife’s marketing initiatives across the enterprise.


Reporting directly to the VP, Marketing Operations & Chief of Staff, the AVP, Marketing Planning & Portfolio Management, plays a critical leadership role in operationalizing the global marketing at MetLife.  He or she will help develop and lead the implementation and adoption of tools, processes and programs designed to:

  • Ensure that the company’s marketing priorities are clearly aligned with its business priorities
  • Marshal continuous focus on key strategic priorities
  • Foster integration, prioritization, and coordination of marketing efforts across MetLife’s nearly 50 geographic markets and vertically between global, regional and local level teams
  • Realize synergies and resource savings by discovering overlaps, efficiencies, and opportunities for cross-market cooperation
  • Ensure appropriate allocation of the organization’s resources to support business needs
  • Develop the business acumen and continuous improvement of marketing capability within MetLife’s marketing teams at the local, regional and global levels


The successful candidate will work closely with senior marketers  across regions, centers of excellence, and business lines, including the Global CMO, and have a unique view across emergent opportunities as the transformation evolves.  This role presents an exciting opportunity to join a team at the center of a function which itself is at the center of defining and helping to drive the enterprise-wide transformation of a company with the ambition, capability, and resources to lead the way forward in redefining its industry.


  • Steward and improve MetLife’s annual global marketing planning process, including but not limited to:   
  • Drive and oversee the development of actionable annual marketing plans at the local, regional, and global levels by working with global executive marketing leadership, regional CMOs, and country marketing leads
  • Ensure all annual and ad-hoc marketing initiatives strategically align with MetLife’s vision for marketing as a true business driver
  • Develop a mechanism for tracking and ensuring that  annual plans deliver against plan goals and objectives (note, not directly responsible for plan execution) in order to inform budgeting and resource allocation
  • Guide MetLife’s marketers on course corrections;  recommend adjustments to realign marketing strategies and initiatives with business objectives throughout the planning process and execution  
  • Manage all logistics for the organization’s key global planning meetings 
  • Analyze the overall portfolio of Global  Brand and Marketing’s body of work and outputs, providing visibility into how resource allocation and insights into continuous improvement opportunities, ultimately building towards a world-class marketing organization
  • Define, facilitate, drive adoption of, manage, and actively recommend new processes and ways of working within the MetLife marketing community in accordance with the organizational goal of simplifying, i.e. driving fewer, bigger initiatives best positioned to deliver real impact and business growth
  • Develop and continuously enhance management routines designed to break down siloes by fostering collaboration, partnership and a sense of community across GBM’s leaders and their teams
  • In partnership with Marketing Science and other Marketing leaders, determine appropriate marketing metrics and KPIs to provide enterprise leadership with insightful reporting and analysis of marketing impact, including  GBM’s quarterly Dedicated Business Review (DBR) delivered to MetLife’s CEO and CFO
  • Support the VP, Marketing Operations, by managing the flow of information in a timely fashion from the Global CMO between senior marketing leaders at the local, regional, and global level in order to drive synergies, reduce redundancy, and manage resources and expectations within the MetLife marketing community
  • Lead ad hoc special projects at the request of the VP, Marketing Operations/Chief of Staff, or Global CMO


Essential Business Experience & Qualifications:

  • Minimum of 7 - 10 years of experience working with top-talent marketing teams, including setting clear direction and managing to high expectations and results
  • Demonstrated success enabling transformation through process, resource, and stakeholder management in a complex global environment
  • Deep understanding of marketing and how marketing works to drive business growth
  • Demonstrated ability to steward distributed global teams in a cross-functional, matrixed environment towards consistent and collaborative operations
  • Effective budget management and excellent judgment; able to perceive priority shifts and recommend actions as needed to manage resources optimally
  • Synthesis; communicates clearly, concisely, & effectively with executive management around the globe
  • Proven project and program management skills; strong attention to detail and ability to track multiple initiatives with different stakeholders, timelines, scale, and scope
  • Commitment to a culture of innovation, collaboration, and partnership and a willingness to proactively coach, facilitate, share knowledge, and be a role model and advocate for a changing organization
  • Entrepreneurial, can-do spirit; thrives in fluid, evolving environments
  • Excellent written communication and presentation skills; able to engage and align diverse audiences Undergraduate degree required; MBA or equivalent preferred


Leadership Competencies:

  • Thinks Strategically – Sets direction aligned to the company’s strategy, applying external and global perspective to meet local and global needs.
  • Motivates People – Gains people commitment to achieve business objectives through clear communication of the company’s vision and flexing leadership styles to inspire high performance.
  • Creates Partnerships – Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives.
  • Seizes Opportunity – Seeks new opportunities and ways to create balanced business growth while improving operational capabilities.


Reports to:                     VP Marketing Operations

Key Stakeholders:          Global Marketing Team, Regional Chief Marketing Officers, & Marketing Strategy


MetLife, through our subsidiaries and affiliates, is one of the largest life insurance companies in the world. Founded in 1868, we are a global provider of life insurance, annuities, employee benefits and asset management. Our employees serve approximately 100 million customers, individuals and businesses, including over 90 of the FORTUNE 100®. 


We are ranked #40 on the Fortune 500 list and #48 on the Forbes Global 500 list. We have operations in nearly 50 countries, and hold leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. We are also one of the largest institutional investors in the U.S. with over $500 billion in our general account portfolio as of December 31, 2015.  In 2015, FORTUNE Magazine’s World’s Most Admired Company survey named us #1 in the Life and Health Insurance industry. In 2016, we were named to the Dow Jones Sustainability Index (DJSI) for the first time.


While we have tremendous respect for the past, we are a company firmly focused on the future. To adapt to a changing world, we are undergoing one of the most dramatic transformations in our history to reinvent how we do business so we can thrive in any environment. We are moving away from a traditional product development model to one driven by customer insights. We are challenging historical norms by humanizing our industry and designing every customer experience to reflect the modern company we’re becoming.  Our goal in everything we do is to offer customers truly differentiated value propositions that allow us to establish clear competitive advantages. We pride ourselves on being a trusted partner to our customers as they navigate life’s twists and turns.


At the center of our business strategy is a commitment to One MetLife:  collaborating, sharing best practices, and recruiting, developing and retaining the best talent in the industry.  We live by our values:  Put Customers First, Be the Best, Make Things Easier, and Succeed Together. They guide how we operate every day. 

Marketing sits at the heart of the new MetLife enterprise strategy.  As such, the role of brand and marketing is evolving from an effective support function to an inspired, dynamic force that will drive strategic, customer-led growth.  The mandate is to elevate MetLife through a world-class, consumer-led marketing function that creates differentiated customer strategies and delivers against them with excellence. Our goal is to transform MetLife into a beloved and authentic brand on a world-class scale– one that is “bought” rather than “sold” with a philosophy and practice of customer-first in everything the company does, thereby creating and cultivating long lasting relationships.



MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

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Requisition #: 55922 

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