BAI Director – Brand Lead, Bone Health
Posted: January 12, 2017
Reference ID: R-32413
The Business Analysis and Insights (BAI) Director leads a team of 3-5 cross-functional analytics professionals to drive business performance and efficiency for Prolia and support of the Romosozumab launch in the US. As the leader of BAI business brand team, the BAI Director is a trusted, indispensable advisor to the Executive Director for Bone Health. He or she is a relentless champion of insights-driven strategy, objective, evidence-based decision making, and effective and efficient commercial activity for Prolia and Romosozumab. The BAI Director will also sit on the leadership team for US BAI and be responsible for driving innovation and building business analytics and intelligence capabilities that give Amgen a competitive advantage.
The BAI Director reports to the BAI Business Unit Lead for US BAI.
Oversee all US BAI activities supporting Prolia and Romosozumab, including forecasting, primary market research, competitive intelligence and analytics (national and sub-national)
Develop productive relationships with Bone Health commercial leadership to define BAI objectives, budgets and work plans.
Manage 2 direct reports but lead a cross functional team of BAI staff (Competitive intelligence, forecasting and analytics) to produce proactive, actionable customer and market insights
Ensure commercial leadership understands and accounts for key research results and customer and market insights
Lead the forecasting process for Prolia and Romosozumab, and be able to represent the forecast to commercial leadership
Be a strong "devil's advocate", even with senior commercial staff
Lead initiatives within US BAI to improve existing capabilities and develop new ones
Drives strategic and innovative approaches to key business problems
Ensure that both routine and ad-hoc projects are in compliance with all Amgen SOPs and meet service-level expectations for quality, timeliness, and budget
Manage relationships with external vendors and consultants to enable effective and efficient project execution
Develop productive relationships with cross-functional partners, such as Global BAI, Sales Ops, Global Strategic Sourcing, and Compliance
Limited Travel Required
Doctorate degree and 4 years of market research, competitive intelligence and/or market analysis experience
Master's degree and 7 years of market research, competitive intelligence and/or market analysis experience
Bachelor's degree and 9 years of market research, competitive intelligence and/or market analysis experience
Technical Expertise: Demonstrated ability to translate business questions and needs into actionable research plans and synthesize multiple data sources to answer business questions.
Prior technical forecasting experience or experience managing a forecast
Prior technical experience creating or managing KPI and performance metrics
Innovation: Demonstrated ability to identify and implement new methodologies and data sources to enhance Amgen analytics capabilities
Strong business acumen: understands both the markets, brands and broader context (internal and external) of the business. Can translate market research insights and findings into realistic, actionable recommendations.
Executive presence: can quickly establish credibility with and influence ED/VP level staff
Strong leadership with a demonstrated ability to build and develop high performing teams, deliver results, and shape the future
Strong communication skills: capable of presenting complicated and controversial findings to commercial leadership
Therapeutic area experience
Sales and marketing experience
Excellent oral, written and presentation skills with ability to explain complex concepts clearly to a variety of audiences, including senior management
Ability to work collaboratively in team-based environment
Skill in handling multiple responsibilities, priorities, tasks and projects simultaneously
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.