Ben & Jerry's Social and Digital Insight Analyst

  • Company: Unilever
  • Location: South Burlington, Vermont
  • Posted: February 15, 2017
  • Reference ID: 170002GQ
Ben & Jerry’s

Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly-owned subsidiary of Unilever whilst maintaining an independent Board of Directors to provide leadership focused on preserving and expanding Ben & Jerry's social mission, brand integrity, and product quality. Nowadays our products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues.

At Ben & Jerry’s we have an inspiring ambition. We aim to pioneer our ‘linked prosperity business model’ to advance the global movement for social and economic justice while growing our sales to one billion € by 2020. The model is as simple as it is radical: When the company benefits, all those touched by the company also benefit, including employees, suppliers, customers, and communities. Therefore we are expanding rapidly in Europe as well as in new markets in Asia and Latin America. This translates into a high-paced growth environment where we bring our grassroots and activist spirit every day. That is how we remain a true values-led organisation with a connected 3 part mission, which you will find reflected in your goals and aspirations:

1) Social mission: to initiate innovative ways to improve the quality of life locally, nationally and internationally
2) Product mission: to make and distribute the finest quality all natural and super premium ice-cream and euphoric concoctions
3) Economic mission: to operate the Company on a sustainable financial basis of profitable growth


The digital nature of today’s business has ushered in data from all different directions –creating the opportunity for deeper analytics. The People Data Center (PDC) is designed to deliver powerful game changing insights and facilitating relationships with fans so that we can continually exceed their expectations. We need to blend social listening data, digital analytics, consumer contact center data, PRM data, search data, ratings & reviews data and so much more. This will allow incredible insights that will help out teams go even further in finding new and different ways to surprise and delight our fans. We need people with passion for digital and analytics, who are not afraid to break convention and lead us into new ways of thinking about our business via data.

Our people profile

To support out 3-part mission, Ben & Jerry’s also has an outspoken people-mission. We look for people with these characteristics to strengthen our team:
- Purpose-driven: passion and drive to make a real impact with through our Social Mission
- Empathy: curious to collaborate with a variety of personalities and styles and to build excellent relationships with internal & external stakeholders – this includes cross-functional relationships and striving for collaborative success
- Mastery: continuously learn, grow and develop to contribute to B&Js
- Autonomy: dare to make choices and take ownership
- Activism: interested in bringing about political or social connectivity

About the role

The PDC Business Analyst is responsible for enabling the discovery and delivery of insights through statistical analysis and data integration; building statistical models and tools to enable self-serve solutions for team members to implement, and inputting advanced analytics into other projects. The ability to deliver a project end to end in which you match passion and imagination with statistical credibility is critical. As a key part of the delivery team for Ben & Jerry’s PDC vision, the PDC Business Analyst will focus on data integration and visualization in a way that enables marketers to act and continually find new ways to exceed the expectations of our fans! The ideal candidate will oversee a pipeline of market research and marketing campaign analysis projects, supported by an analyst. Proactively identify appropriate digital consumer datasets (social, search, e-commerce reviews, etc) and first party data (media spend, sales, distribution, etc) to answer research questions and organize a research plan.


Primary Responsibilities

  • Delivery of end to end projects which sees the discovery of insights via the statistical analysis of multiple data sources and advanced analytics, including media insights & commissioned research.
  • Experience with experimental design, including understanding of proper sampling best practice, confidence intervals, and hypothesis testing.
  • Build statistical / machine learning models for service delivery
  • Reviewing project objectives and constructing queries utilizing social listening programs to capture relevant conversation for further analysis
  • Provide support, advice and assistance to teams creating advanced analytics services and techniques that are accessible to those of non-statistical backgrounds

Secondary Responsibilities

  • Guides and up-skills team members, including occasional review of their output
  • Identify candidates for new services or ways-of-working improvements and feed this into a global centre of excellence to drive service improvement
  • Configuration of advanced tools, such as NLP, visualisation etc, where some domain knowledge is required and/or programming skills are a plus


  • Primary delivery responsibility to both Global Ben & Jerry’s and assigned regional projects
  • Will deliver multiple project simultaneously
  • Collaboration with data analyst peers on model development
  • Support the Innovation Lead on new service development
  • Ensure that all outputs are created to a high standard & consistency

Skills & Experience

Given Ben & Jerry’s unique position within Unilever, the ability to build excellent relationships within both Unilever and Ben & Jerry’s will be essential. We are looking for people who can ultimately leverage the marketing excellence and operational effectiveness that is built by Unilever – while preserving the 3 part mission and community of connectivity within Ben & Jerry’s. Having the right energy and attitude to connect both parts of our organisation will be critical for success.


  • Bachelor degree in a related field
  • 3 years of relevant experience in digital marketing and/or market research.
  • Experience working with a cross functional team
  • Experience writing boolean queries in one or more social listening tools, including Brandwatch, Synthesio, Crimson Hexagon, Netbase, Pulsar, Radian6, or Sysomos.
  • Detailed understanding of research methods, digital analytics, and marketing technology with agile project management skills
  • Experience working with marketing analytics data, including Google Analytics, Twitter Analytics, Facebook Insights, Google AdWords, or any similar systems.
  • Statistical / econometric / numerical / engineering / computer science background (degree or equivalent)
  • Experience working with analytical tools (e.g. R, SAS, Python, databases, etc.)
  • Experience with experimental design, including understanding of proper sampling best practice, confidence intervals, and hypothesis testing.
  • Data modelling experience
  • Foundational programming / coding skills desirable


  • Experience driving business value from consumer insight
  • Experience co-ordinating the introduction of a new internal service or capability at a major organisation.
  • Interest in one of machine learning, artificial intelligence or natural language processing
  • Passion for the social & digital world and its implications for business

Please note: as part of the job application, you will be asked to complete pre-screening questions. Completion of the pre-screening questions are mandatory in order to be considered. Please allow yourself plenty of time to complete both the application and pre-screening questions. If the pre-screening questions are partially answered or not at all, it will adversely affect the progress of your application. Please be aware that you will have to complete the pre-screening questions at once as you will be unable to return to it later.

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.

Share this Job