Brand Insight Director – CVMD (Cardiovascular Metabolics) Franchise
Location:
Wilmington , Delaware
Posted:
December 15, 2017
Reference:
R-014212
At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. As a Brand Insight Director - CVMD in Wilmington, DE , you'll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients' lives. North American Commercial is the 'face' of AstraZeneca and MedImmune to our many healthcare clients. They represent many of the most well recognized and respected products in the industry, and build strong relationships with healthcare professionals.
The Business Insight Director is a highly consultative role accountable for generating actionable insights that materially impact the business. This broad role spans both analytics and primary market research with considerable functional depth required, and will support either the CV or core Diabetes brands in the US.
Importantly, this role is a key liaison with the Brand Team which requires a strong leadership ethic in terms of strategic thinking, communication excellence and driving results.  This role is responsible for leading a team of insight & analytic project managers and analysts, and reports to the Senior Brand Insight Director.   This role will also require business partnership with multiple stakeholders beyond the diabetes team including Commercial Operations, Finance, and Global.
Main Duties and Responsibilities
You will be responsible for partnering with Brand Team to develop brand strategies leveraging a range of analytics and insight from the marketplace to unlock the full commercial value of the CVMD portfolio.  This role will be primarily aligned against either our CV Franchise, Diabetes Orals, or Diabetes Injectables (specific responsibility will be determined based on experience and development plan of the candidate). 
Guide the analytics and insight involved in the development of several elements of the marketing mix: personal selling materials, direct to consumer, non personal promotion tactics, etc.
Drive the insight and analytic plan with foresight-developing capabilities and analytics anticipating business need and the lifecycle of the portfolio
Drive weekly and monthly performance communications process - focus on delivery of a performance story and insight
Develop people from both a functional skills and leadership perspective with goal of increasing the talent level
Design the insight plan in conjunction with the Head of Insight in order to ensure resources (dollars and people) are best leveraged to meet the true business needs
Required Background:
  • Bachelor's Degree in relevant field (e.g., business, statistics, marketing)
  • 10+ years of experience in analytics and insight including secondary data analytics and primary market research  
  • 5+ years of experience conducting range of analytics involving secondary data standard to the Pharmaceutical industry (e.g., IMS NPA, NSP, Xponent, Plantrak, Wolters Kluwer, epidemiological data, etc.)
  • Excellent oral and written communication skills
  • Budget management
  • Strong PowerPoint and Microsoft Excel experience
Preferred Background:
  • Advanced Degree (e.g., MA, MBA)
  • Forecasting or managed markets experience
  • Managed a group of at least 1-3 analytical staff      
  • Primary care therapeutic area experience
Next Steps - Apply today!
To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience - it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity.  If you know someone who would be a great fit, please share this posting with them
AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law.

A little about us:
At AstraZeneca, we believe the best way we can help patients is to focus on breakthrough science in order to uncover disease mechanisms and develop novel, targeted therapies that interact with them. This is at the heart of our purpose as a company: to push the boundaries of science to deliver life-changing medicines.

Know someone who would be interested in this job? Share it with your network.