Brand Manager, Immuno-Oncology
Location:
Gaithersburg , Maryland
Posted:
February 21, 2018
Reference:
R-018534
AstraZeneca's vision in Oncology is to help patients by redefining the cancer-treatment paradigm, with the aim of bringing six new cancer medicines to patients between 2013 and 2020. A broad pipeline of next-generation medicines is focused principally on four disease areas - breast, ovarian, lung and hematological cancers. As well as other tumor types, these are being targeted through four key platforms - immunotherapy, the genetic drivers of cancer and resistance, DNA damage repair, and antibody drug conjugates, underpinned by personalized healthcare and biomarker technologies.
The Immuno-Oncology, Brand Manager role has global scope for the development and implementation of a strategic and operational plan that builds on the world class launch for multiple Immuno-Oncology (IO) indications including bladder, head and neck and lung cancers.  This role works collaboratively with key markets and regional colleagues to generate, evaluate and deliver robust launch readiness and post launch plans and ensure a platform for the subsequent indications and reports directly to the Head of IO Launch, Multi-Indications.
Key Accountabilities :
  • Handles the delivery of go-to-market launch strategy in IO indication of interest
  • In collaboration with Launch Director(s) develops, evaluates and evolves the global brand strategy and brand positioning. 
  • Leads the development and execution of the Brand Operational Plan and supports the delivery and implementation of the core business planning activities including marketing communications and congress presence
  • Develops and implements global activities for pre- and post-launch including but not limited to, Global Marketing materials, launch preparation plans, global KEEs mapping and engagement
  • Works closely with business insights (GA&I), medical (GMD/GMA/GCL) and payer (P&MA) teams to input into global brand strategy, highlighting key risks and uncertainties and proposing pro-active mitigation plans
  • Works effectively across a matrix team comprising of functional marketing and commercial experts
  • Supports the monitoring and proposals of improvement plans and initiatives for global brand performance by evaluating resources allocation to ensure maximum return on investment
  • Collaborates and coordinates with Global Commercial Academy (GCA) and Global Commercial Excellence (GCE) to ensure launch readiness aligned deliverables
Required:
  • Bachelor's degree, preferably in scientific or business discipline
  • 5+ years of strong marketing and sales background in a large/mid-sized pharmaceutical market
  • Experience in leading and motivating agency partners to deliver high impact marketing initiatives
  • In-line brand marketing experience for a global Oncology, Immunology or Specialty Care product
  • Broad commercial experience including pre-launch
  • Proven experience and knowledge of a broad base of external customers including patients, prescribers, payers, providers
  • Demonstrated use of insights to deliver effective marketing strategies
  • Thorough understanding of the brand development process and necessary commercial touch points
  • Effective cross- functional project team leadership and influencing skills
  • Strong leadership attributes to generate commitment and constructively resolve issues
Preferred:
  • Additional relevant technical degree or MBA
  • Experience working in the European market is highly desirable
  • Exposure to and track record of effective management of decision-making bodies and governance
  • Evidence of developing compelling business cases
  • Financial business case metrics
  • Understanding of the R&D process and importance of integrating commercial and development strategy and plans
  • Knowledge of diagnostics and the personalized healthcare environment
  • Cross functional experience in reimbursement, medical or other functions
Desired Job Specific Knowledge & Skills:
  • Ability in thriving in ambiguity, with an entrepreneurial mind-set with a track record of exploring new ways of working, driving new opportunities and catalyzing others to build creative solutions
  • Scientific mind-set
  • Strong sense of urgency and ability to generate exceptional results by driving performance and collaborating across boundaries
  • Innovates and develops an environment of continuous improvement and simplification
  • Significant levels of ambition and motivation
  • Enterprise mindset and focus; strong process skills and ability to work in a matrixed organization with cross-functional teams
  • Resourceful, decisive and proactive; must be able to manage multiple priorities in a fast growing organization
  • Sound judgment, high integrity and ability to maintain strict confidentiality
  • Effective stakeholder and relationship management experience; able to interact and build trusted relationships with multiple levels within and outside of AZ
Key stakeholders:
  • Global Product teams
  • Cross functional teams - Medical Affairs, Pricing and Market Access, GA&I, Communication, Publications & Diagnostics
  • GPPS peer groups
  • Regional commercial teams
  • Marketing Company Oncology Business Unit Heads & Commercial Brand leads
  • Key opinion leaders
  • Payer / regulatory stakeholder groups
  • External vendors - communications / creative agencies
Next Steps -- Apply today!
To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.
AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law.

A little about us:
MedImmune is the global biologics research and development arm of AstraZeneca

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