Brand Marketing Director - Portfolio Solutions

  • Company: PepsiCo
  • Location: White Plains, New York
  • Posted: December 13, 2016
  • Reference ID: 108780BR
More than ever, Packaging is a key lever in generating brand love and winning consumers at the moment of choice. The Marketing Director of Portfolio Solutions (Communications and Commercial) will be a critical leader within a 6 person team tasked with driving NAB growth by creating disruptive , packaging-centric innovation. This individual will have the unique opportunity to drive a Communications and Commercial agenda for Packaging innovation:
  • Leading and developing the year-long communications and engagement plans for portfolio/packaging launches including advertising, consumer promotions and earned/paid media
  • Leading the commercial agenda for packaging/portfolio launches to ensure flawless field execution and consumer conversion in-store
  • Lead creative development and execution for all Portfolio Solutions launches
  • Lead agencies to maximize creativity & game-changing ideas​​
  • Collaborate with media team on media planning and buying through Agency 3rd party to distribute mobile first content

  • Lead the strategy and development of long-term and annual brand plans including:
    • Problems to Solve (Consumer, Commercial, System)
    • Big Idea Development (Consumer advertising and promotion ideation, screening, testing)
    • Annual Operating Plan (AOP)
  • Collaborates with Consumer Insights, Finance/Revenue Management, Field org and Sales Development & Execution to:
    • Identify the unified problems to solve
    • Prioritize the NAB Big Bets
    • Develop system communications, including Sell Story
    • Develop holistic marketing programming (Media to Shelf)
  • Collaborate with Brands on the communications/branding of the initiatives to insure:
    • Represents accretive programming to individual Brand plans
    • Maintains equity guardrails
    • Leverages Brands' existing assets, where appropriate
  • Collaborate with NAB Functional, Field org leads on the AOP to drive prioritization and commercial activation plans
  • Collaborate with business counterparts to jointly develop and commercialize Better Together programs where appropriate


  • Minimum Qualification: Undergraduate Degree
  • Preferred: MBA with a concentration in Marketing

Work Experience:
  • A minimum of 10 years prior Marketing experience (if undergrad degree only) OR 8 years of prior Marketing experience (if Advanced degree)
  • Preferred: Prior Marketing experience within consumer packaged goods

  • Transformational thinking and comfort with risk taking
  • Prior experience managing & developing a high-performing team
  • Proven track record of identifying rich consumer insights and translating them into effective marketing programs
  • Ability to read and analyze financials, consumer research, and syndicated data and trends
  • Passion for leading direct reports, extended team & agency partners to think & operate differently than existing paradigm
  • Prior knowledge and/or experience in Innovation
  • Ability to effectively collaborate, communicate and influence in a matrix environment.
  • Creative thinking and problem solving skills
  • Excellent written and oral communication skills
  • Demonstrated ability to develop and cultivate relationships

Relocation Eligible

Not Eligible for Relocation

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