Business Analysis & Info Sr Mgr
Posted: January 12, 2017
Reference ID: R-32340
This Competitive Intelligence (CI) team member is assigned to provide Competitive Intelligence to the Cardiovascular, Metabolic, and CNS Therapeutic Areas.
This person will:
Synthesize information from multiple sources to develop strategic insights and point of view on key competitive developments, implications to Amgen and actions Amgen must take.
Work in a highly cross functional manner and manage changing priorities across several key customers.
Develop productive relationships with global and regional teams to define business problems and develop integrated analysis plans based on best practice methodologies.
Apply structured problem solving to collect, analyze and report CI (competitive intelligence), incorporating primary and secondary data sources to generate actionable insights.
Articulate and educate customers on the relevant impact of changing market dynamics (i.e. reimbursement environment, biosimilar regulations, general environmental factors, etc...) to their business from a CI perspective.
Organize and facilitate strategic exercises & competitive simulations to generate competitive insights and company plans.
Coordinate and facilitate CI collection efforts at major medical conferences/congresses.
Manage a network of primary data sources, including vendors and Amgen employees, to enable effective project execution.
Assess the reliability of CI research findings, maintaining high standards for accuracy, relevance, and quality in deliverables at all times and communicate level of evidence to stakeholders.
Present on a regular basis in-depth analyses and summaries of results, interpreting and communicating results with recommendations to brand/business stakeholders.
Educate the value and importance of CI to new employees (sales, RML, BAI, marketing) and maintain a strong position of coaching/promoting CI through daily efforts.
Work to grow competitive intelligence/strategy to support other functions in the organization.
Abide by and strictly enforce Amgen's CI Legal and Ethical Guidelines with internal stakeholders and agencies.
Some travel (15-20%) required.
Doctorate degree and 2 years of sales and marketing operations experience
Master's degree and 4 years of sales and marketing operations experience
Bachelor's degree and 6 years of sales and marketing operations experience
Associate's degree and 10 years of sales and marketing operations experience
High school diploma / GED and 12 years of sales and marketing operations experience
Advanced degree (MS/MBA) with either Marketing or Life Science focus
Proven business savvy skill set
Creative problem solving skills
Strong client service orientation (consulting background)
Deep understanding of basic marketing concepts
Demonstrated ability to think strategically and analyze data to support key business decisions
Excellent oral, written, and presentation skills-able to explain complex concepts clearly to a variety of audiences
Proven project management skills-able to manage multiple, simultaneous projects and data sources
Demonstrated analytical skills-understands the advantages and limits of different analytical approaches and studies
Ability to work collaboratively in team-based environment
Strong understanding of the latest developments in the biopharmaceutical industry, unmet medical needs and opportunities in the assigned therapeutic area
Broad, working knowledge of commonly used biopharmaceutical industry databases
Understanding of one other functional area in BAI (market research, forecasting, marketing analysis)
Experience in insights generation for the biopharmaceutical (or other healthcare) industries
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.