Business Development Lead SS-California-FRESNO, CA

  • Company: Coca-Cola
  • Posted: December 25, 2016
  • Reference ID: 00061863
Job ID: 00061863

This position has Region/Market Unit visibility. Position may cross multiple Market Unit and Distribution Center boundaries. Responsible for developing sales with prospective and at risk independent Small Store Home Market customers through in-outlet prospecting. Primary deliverables are New Trade Outlet Setup, At-Risk outlet assessment and retention and identifying relevant solutions to close the gaps; providing expertise and consultation; facilitating Market Unit workshops, Initiatives or meetings. Major Duties/Responsibilities: • Daily prospecting to secure new, competitive and non-buying accounts including regular interaction with store level and local chain leaders. • Understand P&L and manage budgets. • Utilize Club Coke and Region Acceleration Programs to gain and recapture non-buying independent Small Store outlets. • Responsible for the execution of all sales priorities and initiatives. • Provide a feedback loop to the department team and Director of Sales on marketplace conditions (includes competition, channel plans, pricing, architecture). • Work closely with the Club Coke and PRGM teams to develop plans to address opportunities. • Execute and fulfill all channel, package and pricing plans provided by the Commercial Leadership COE. • Recaps accomplishments on a daily and weekly basis. • Prepare and deliver sales presentations. • Utilize prospecting and analytic tools to generate new leads and ascertain trends. • Evaluate opportunities to include: Complete IRRs where required; Determine appropriate brands, packages, equipment, placements. • Set up new accounts; Assure appropriate order replenishment method and frequency are assigned; Ensure customer satisfaction through product and equipment delivery, understanding of order replenishment procedures and assures equipment orders are handled. • Enable seamless transition of outlet to existing routing structure • Focus on Region/Market Unit market activation initiatives.

Requirements: • High school diploma or GED required • Bachelor's degree preferred • 2+ years experience in consumer products/direct store delivery sales required. • Experience managing people/budgets preferred • Excellent organizational, planning, communication, presentation and writing skills • Intermediate computer and database application skills preferred • Bilingual ability preferred • Valid driver's license and driving record within MVR policy guidelines Coca-Cola Refreshments is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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