Campaign Manager
Location:
Littleton , Massachusetts
Posted:
November 17, 2017
Reference:
116469BR

The Campaign Manager applies portfolio, buyer, segment and routes-to-market expertise to architect end-to-end marketing strategies and standards for client experience.  In this role, you build marketing business plans that drive sustainable growth and apply new models of digital content practices to design and orchestrate the delivery of relevant client engagement experiences.  You will be accountable for delivering unique/compelling Points of View (POVs), strategic messaging and leadership proof points to improve the portfolio's market position, competitive advantage and business results. You are also responsible for translating marketing plans, segment priorities, cohort grouping definitions and messaging into effective content marketing practices that when implemented in campaigns generate and progress new sales opportunities.


A little about us:
IBM is the world’s largest information technology company with more than 360,000 employees serving clients in 170 countries.

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