Cardiology Business Manager, LCS
North Adams , Massachusetts
November 05, 2016
Job Number



GE Healthcare

Business Segment

Healthcare Life Care Solutions

About Us

GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is anEqual Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Posted Position Title

Cardiology Business Manager, LCS

Career Level




Function Segment

Client, Account and Affiliate Origination and Management

Location(s) Where Opening Is Available United States

U.S. State, China or Canada Provinces


Relocation Assistance


Role Summary/Purpose

Responsible for creating and winning sales opportunities for their products/solutions/services. This

role is the clinical/technical and sales expert for his/her assigned products, solutions/services, and

is expected to be able to differentiate GE's offerings; convey compelling value proposition; lead

the opportunity; qualify customer needs; develop and present solutions proposals and quotations;

and respond to customers' clinical/technical/process questions in order to close sales.

Essential Responsibilities

Financial Performance

1. Is accountable to achieve Product/Solutions/Service orders and sales OP target for assigned

accounts and or territory

2. Provide input to deal pricing strategy and ensure pricing compliance for segment opportunities

3. Forecast orders and sales within the applicable sales funnel tools and reports for their

products/solutions/services in their assigned territory/accounts

Territory & Account Management

1. Create business plans for territory/assigned accounts including, but not limited to opportunity

development, competitive strategies and targets

2. Build strong business relationships and formulate account strategies and plans to continuously

strengthen relationships within the assigned accounts/ territory. Identify & respond to key account

technical and departmental decision makers' needs and maintain customer contact records in the

relevant CRM tools

3. Continuously develop and improve a network of key opinion leaders within the assigned territory

4. Track and communicate market trends to/from the field including competitor data, and develop

and lead effective counter-strategies

Product & Market Expertise

1. Maintain up to date detailed knowledge of their product / services. Be able to present and

discuss the technology and clinical benefits in terms which are relevant to customers

2. Maintain up to date market and competitor knowledge related to their product/solutions/services

3. Continuously update their understanding the customers changing clinical and/or operational

issues and challenges

4. Create viable product configurations which meet customer needs effectively, while achieving

optimum margin for GE

5. Differentiate assigned product offering during the various stages of the sales process,

effectively using GE resources and approved product marketing and product promotion material to

actively support the customer through their decision making process towards a successful

outcome for GE

6. Represent the company at relevant medical conferences and technical exhibitions to promote

product/solution and company

Opportunity management

1. Identify and create new opportunities and work with sales leaders and account teams (where

applicable) to continuously increase prospect funnel

2. Drive tender/bid process including the needs qualification, vendor selection, quotation and

closure of their product/solution/service opportunities to meet orders, sales and margin targets as

well as to maximize customer satisfaction assigned territory

3. Create and maintain opportunities in the applicable sales funnel tool and/or CRM tools

4. Ownership of order and configuration quality at the point of entry to ensure accuracy,

configuration integrity and that all requirements are tied to documented customer inputs

5. Estimate date of delivery to customer based on knowledge of the company's production and

delivery schedules ensuring fulfillment of the order is according to customer expectations and

enhances customer satisfaction

6. One GEHC teamwork

7. Contribute to account plans where applicable at accounts covered by account


8. Continuously educate and coach account team members on their product/service/solution

strategy and offerings

9. Collaborate with and leverage subject matter experts and other resources within GEHC

channels to build relationships and secure business

10. Share and follow-up identified leads to other product lines within own accounts and or One

GEHC accounts


1. Adhere to and uphold highest standards of compliance to relevant international and local

Regulatory and GE Healthcare Promotional Codes

2. Adhere to all applicable GE and GE Healthcare compliance policies, codes and training


3. Identify and report any quality or compliance concerns and take immediate corrective action as




1. Bachelor's Degree or minimum 5 years of selling experience in a medical, healthcare or

technical field( e.g. biomedical engineering, medical physics) or Life Sciences field

2. Previous experience in the Healthcare Industry

3. Ability to interface with both internal team members and external customers as part of solutions

based sales approach

4. Ability to energize, develop and build rapport at all levels within an organization

5. Strong capacity and drive to develop career

6. Excellent verbal and written communication skills in local language as well as good command of


7. Ability to synthesize complex issues and communicate in simple messages

8. Excellent organizational skills

9. Excellent negotiation & closing skills

10. Strong presentation skills

11. Able to travel

12. Valid motor vehicle license

Quality Specific Goals

1. Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality

Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job


2. Complete all planned Quality & Compliance training within the defined deadlines

3. Identify and report any quality or compliance concerns and take immediate corrective action as


4. Maintain knowledge of and understand all applicable Global Privacy and Anti-Competition

Policies and operate within them to ensure that no company policy or Local/ Int'l Law is broken.

5. Maintain knowledge of and understand all applicable Environmental Health Policies (including

but not limited to GE Healthcare EHS Policies, GE Healthcare Fleet Rules, etc.) and operate

within them to ensure that no company policy or local / Int'l Law is broken.

6. Drive continuous improvement on all related processes, work instructions, and procedures to

ensure ongoing standardization and simplification of the Quality Management System.

Additional Eligibility Qualifications

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.

Desired Characteristics

1. Proven and progressive previous experience in sales/services/promotion to C-suite and

technical decision makers e.g. CEOs, Strategic Planning Directors, Facilities/Estates managers,

Biomedical Engineers, nursing staff, medical specialty staff (Anesthesiology, Radiology, Intensive

care, Nuclear Physicists etc.)

A little about us:
GE imagination at work.

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