Cloud Social Strategist

  • Company: IBM
  • Posted: November 23, 2017
  • Reference ID: 117333BR
We are searching for a Cloud Social Strategist.  This person must have a proven track record of building brands socially, driving strong engagement and running global influencer programs that drive brand adoption

Key Responsibilities Include: 

Setting the social media agenda based on marketing and business objectives:
•Leverage social media as a way to attract net-new clients to our products, to achieve product advocacy from successful users, and to drive highly engaged traffic to our web assets.
•Develop a holistic, visionary social media strategy mapped clearly to business objectives, setting
outcome-based KPIs that will help differentiate IBM on social media
• Define a channel strategy that matches audience and segmentation priorities, along with key messages that drive traffic to campaigns or IBM-owned properties
•Develop influencer engagement plans that outline ways IBM can identify, recruit, educate, enable and reward both external and IBM subject matter experts (SMEs) on social media

Building differentiating social media campaigns:  
• Build social plans that drive broad reach and strong resonance with a target audience
• Create integrated plans in conjunction with other key stakeholders, including the content team, digital team, external media, influencer marketing and internal communications

Measuring impact of our social campaigns: 
• Develop a measurement framework focused on business outcomes
• Establish a social intelligence hub for listening and reporting
• Set best practices for performance reporting to iteratively improve impact of execution
• Create a model for simple, standard reporting for executives focused on key data required for decision making

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