As the Marketing Director, for Repatha - a product in high growth phase of its lifecycle, you
will be responsible for efficiently maintaining Repatha growth performance by allocating resources across the marketing mix to enhance ROI. You will lead the development and implementation of the Repatha promotions plan to grow share in a highly competitive and largely generic market.
•Maximize the opportunity for Repatha to ensure that all financial (sales projections, market share, etc.) and non-financial (brand management, staff development) goals are met.
•Develop promotions plan with team members (to include product strategy, critical success factors, behavioral objectives, and tactics with required budget and resources) based on deep understanding of customers, marketplace, competitors, and business drivers for osteoporosis treatment.
•Partner with internal staff and sales leadership to ensure activities are aligned to brand goals, growth drivers, and key messages (compliant with MAC guidance) and hold partners accountable.
•Oversee the implementation of the promotional plan to ensure marketing initiatives and messages
appropriately drive utilization, differentiation and share growth.
•Lead of new materials approval and compliance (MAC) process for Repatha and provide direct oversight
of MAC meetings.
•Develop innovative personal and non-personal vehicles to maximize message delivery.
•Lead semi-annual sales meeting planning for Repatha marketing team; work with Sales and Sales
Training to effectively implement promotional tactics with sales force.
•Collaborate with Sales Training on the development of sales training materials and sales training plan.
•Effectively manage and develop a small team of marketing professionals.
•Effectively develop and manage the strategic investment of the promotional budget including resources (budget, talent) and vendor management (performance of ad agency and other promotional agencies).
•Effectively negotiate to gain resources despite constraints.
- Doctorate degree & 4 years of marketing and/or sales management experience
- Master's degree & 8 years of marketing and/or sales management experience
- Bachelor's degree & 10 years of marketing and/or sales management experience
- 4 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources
•10+ years of biotech/pharmaceutical industry experience with strong marketing & management skills including developing market strategies (segmentation, positioning, key messages, etc.), executing tactics, and responsibility for revenue generation.
•Successful track record in marketing, leading teams, managing advertising agencies
•Successful HCP marketing experience.
•Ability to understand, interpret and communicate commercial and competitive implications of complex technical/clinical/regulatory data.
•Ability to work confidently in a cross-functional team (e.g., Medical, Medical Communication, Regulatory, Legal, DTC, and Reimbursement Marketing) and build effective internal partnerships.
•Thorough knowledge of and experience in working with the promotions legal/regulatory environment including first hand MAC experience and knowledge of Compliance SOPs.
•Strong leadership skills, including ability influence teams with diverse backgrounds.
•Strong competitive mindset, including the ability to champion ideas, make decisions and focus on results
•Excellent written, analytical and oral communication skills.
•Strong business judgment and emotional intelligence.
•Lead a team of marketers through consistent coaching and counseling.
•Act as a role model for others in line with Amgen values. Join Us If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.