Product Marketing Manager, USCAN Women's Healthcare
Location:
Mequon , Wisconsin
Posted:
September 27, 2016
Reference:
2713825
Job Number

2713825

Business

GE Healthcare

Business Segment

Healthcare Imaging

About Us

GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is anEqual Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Posted Position Title

Product Marketing Manager, USCAN Women's Healthcare

Career Level

Experienced

Function

Marketing

Function Segment

Commercial Marketing

Location(s) Where Opening Is Available United States

U.S. State, China or Canada Provinces

Alabama

Alaska

Idaho

Illinois

Indiana

Iowa

Kansas

Kentucky

Louisiana

Maine

Maryland

Massachusetts

Michigan

Minnesota

Mississippi

Missouri

Montana

Nebraska

Nevada

New Hampshire

New Jersey

New Mexico

New York

North Carolina

North Dakota

Ohio

Oklahoma

Oregon

Pennsylvania

Rhode Island

South Carolina

South Dakota

Tennessee

Texas

Utah

Vermont

Virginia

Washington

West Virginia

Wisconsin

Wyoming

Arizona

Arkansas

California

Colorado

Connecticut

Delaware

District Of Columbia

Florida

Georgia

City

Wauwatosa, WI or any U.S. city

Postal Code

53226-4856

Relocation Assistance

No

Role Summary/Purpose

Leads and implements the marketing strategy and communications for the Breast Imaging portfolio Identifies and implements BTB and BTC campaigns to engage customers and patients to support a major NPI

Builds long term relationships with C Suite level customers, academic partnerships, clinical societies and ventures

Provides support to sales teams: managing SFDC content and delivering training

Clinical lead for KOL administration, advocacy promotional tools and national symposia

Essential Responsibilities

• Drives the use of market research to identify opportunities and clinical trends, integrate competitive intelligence into marketing planning by assessing competitor portfolios and growth strategies

• Works with the DGS modality and Women's Health segment on the allocation of promotional budget, driving the development of KPIs and tracking of spend

• Collaborates with strategic marketing/other P&Ls on disease state needs & responses

• Understands customer's clinical and economic needs, as well as values and benefits sought and prioritizes customer segments and business opportunities in conjunction with functional and modality leadership, leading to needs-based segmentation and Go To Market (GTM) plans

• Develops regional marketing strategy, value proposition and solutions positioning

• Identifies external resources/partners (including GE Corporate) to contribute to integrated customer solutions

• Facilitates innovative total customer offering development to ensure customer success

• Collates published evidence to support GE Healthcare's value proposition

• Responsible for Marketing sign-off for promotional materials in the geography of responsibility

Quality Specific Goals:

1. Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position

2. Complete all planned Quality & Compliance training within the defined deadlines

3. Identify and report any quality or compliance concerns and take immediate corrective action as required

Qualifications/Requirements

1. Bachelor's Degree in Marketing, Business Administration or related field

2. 8+ years experience in marketing, product marketing or related field

3. Ability to lead teams and shape/lead growth vision and marketing strategy

4. Strong influencing skills

5. Strong clinical background

6. Excellent oral and written communications skills

7. Strong analytical and process skills

Additional Eligibility Qualifications

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.

Desired Characteristics

1. MBA or Master's degree in Marketing, Business Administration or related field

2. 10+ years experience in marketing, product marketing or related field, and clinical knowledge of the breast imaging/mammography field

3. Deep marketing expertise in market & customer insights, product commercialization and branding

4. Healthcare product/industry acumen

5. Peripheral vision to nurture creative ideas and innovation

6. Prior experience in a leadership role with direct reports

7. Innovation - develop new ideas through collaboration and execute on creative ideas

8. Team oriented - ability to motivate and work well with diverse, cross-functional teams

Location - Can be located in Wauwatosa, WI or any U.S. city
A little about us:
GE imagination at work.

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