Communications Tracking Research & Analysis Manager
Location:
McLean , Virginia
Posted:
February 08, 2017
Reference:
R18791
McLean 1 (19050), United States of America, McLean, Virginia

Communications Tracking Research & Analysis Manager

Capital One is seeking a Market Research Manager to join our Enterprise Brand Insights team to lead the Communications Tracking Program & associated Learning Agenda for a key line of business.  In this role you will have the opportunity to provide consumer insights that inform marketing, advertising, and brand building strategies for the company.

As a valued member of the team you will…

  • Work on a large, national marketing communications tracking program guiding vendor teams in design, execution, analysis and reporting
  • Partner with business and marketing leads to develop the annual advertising/media learning agenda and design a tracking program and analysis plan in service of that agenda
  • Effectively partner with peers and leaders across the organization to collaborate on key marketing or business issues
  • Diagnose and interpret brand, communications, and business issues to identify knowledge gaps for the development of a powerful learning agenda
  • Periodically perform data pulls and ad-hoc analyses to inform senior level strategy discussions
  • Present brand and marketing insights to internal clients and senior leaders, influencing others through story-telling and impactful insights that drive discussion and business action

What you will bring to the team…

  • Strong analytic skills, including the ability to read and interpret survey data sets, identify insights, and synthesize how these insights impact marketing strategy
  • Strong writing and presentation skills, including the ability to present research plans, recommendations, and conclusions based on research insights
  • Experience with advanced research methods, such as cross-media analysis, marketing mix modeling, or marketing attribution
  • Experience with marketing communications research
  • Experience with development and management of an on-going market research learning agenda
  • Experience in planning, execution, and analysis of market research across wide range of survey techniques
  • Basic knowledge of database management systems
  • Ability to travel within North America (10%)

Basic Qualifications:

  • Bachelor’s Degree or military experience.
  • At least 6 years of experience in a primary market research role on either the supplier side or client side within the marketing research profession.

Preferred Qualifications:

  • Master’s degree.
  • At least 2 years of experience in a primary market research role managing an on-going tracking study.
  • At least 3 year of experience working with analytical tools such as SAS, SPSS, SQL or similar relational database tools.
  • At least 3 years in a “client” facing consultative role (supplier or internal).
  • At least 2 years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines.
  • At least 8 years of experience in a primary market research role on either the supplier side or client side within the marketing research profession.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.


A little about us:
Headquartered in McLean, Virginia, Capital One® offers a broad array of financial products and services to consumers.

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