Community Development Manager (Social Center)
Location: Atlanta, Georgia
Posted: May 05, 2017
Reference ID: 40614
*** this role will report to Katie O'Gorman, Social Center Director - firstname.lastname@example.org ***
The Community Development Manager will lead Community Development for all brands at the Social Center, the team dedicated to engaging with the brands' existing fan-base and building relationships with consumers. This individual will also lead the strategy of all 1:1 social engagements from brands to consumers ensuring the proper brand voice, develop programs to build loyalty, and create surprise and delight opportunities. The manager will also coordinate all case management and product issue triage and response in coordination with internal and external partners.
This position will lead a team of 10 community managers to ensure that all brands have adequate day-to-day response levels and that all team members work with the brand IMC teams to create unique campaign opportunities. This individual will also manage social community tools including (but not limited to) Sprinklr, Sysomosgaze, Netbase and Unmetric.
The role will report to the North America Social Center Director and will be responsible for the team monitoring and engaging in social conversations across all social center brands. This individual will work closely with each team within the social center including Social Directors, Account Supervisors, Project Managers, Analysts, and the Creative team. This individual will also work with the brand and IMC teams to use learnings and insights to help build unique community development campaign opportunities and also suggest day-to-day community improvements.
This role supports all Social Center Brands: Coke Trademark (Coke Red, Coke Life, Coke Zero), Diet Coke Sprite, Fanta, Surge, Mello Yello, Seagram's, vitaminwater, smartwater and Powerade - and is involved with 1-3 product launches annually.
1. Ensure all brands in the social center engage day-to-day with brand fans and followers in the brand tone of voice.
2. Build engagement strategies across brands.
3. Provide community insights to impact brand strategies and planning.
4. Manage social marketing tools: Sprinklr, Sysomosgaze, Netbase and Unmetric
5. Integration of the traditional call center to respond to consumers
6. Case management and process with bottler
The Community Development Manager will also help define the operating processes of the Community Management team within the Social Center, as well as contribute to strategic development from community insights for all Social Center brands. This position will also be responsible for managing all Social Center social tools to maintain and improve process.
With respect to Innovation, the role of the Social Center Community Development Manager will be to continue to think differently and improve how Coca-Cola North America (CCNA) goes about building relationships with consumers in social. The social manager is a new approach to social community, focusing on analyzing social behavior to help input how brands build their brand and communities in social.
- Bachelor's degree required
- MBA preferred
PROFESSIONAL EXPERIENCE and KNOWLEDGE
- 5 or more years of relevant experience in Social Media Marketing required.
- Hands-on experience with major social media platforms required (i.e. Twitter, Facebook, Instagram, YouTube, Pinterest, etc.)
- Sophisticated understanding of digital trends and social media technologies.
- A working understanding of the Coca-Cola way of marketing (IMC Marketing) as well as a business and creative maturity to work effectively with high-functioning talent across the Social Center Content, Brand and Connections teams
Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants, employees, and contractors of the company. The scope of this inquiry may cover such elements as education, employment history, a criminal history check, reference checks, and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company portfolio features 20 billion-dollar brands, many of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, vitaminwater and Powerade. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca-Cola Journey at http://www.coca-colacompany.com/homepage Coca-Cola Beverages (Shanghai) Ltd. an indirect wholly owned subsidiary of The Coca-Cola Company, provides marketing and technical/quality services to The Coca-Cola Company in China.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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