Consumer Healthcare Marketing - Senior Manager
Location:
Woonsocket, Rhode Island
Posted:
April 25, 2016
Position Type:
Full Time
Category:
Management
Reference:
417489BR
At CVS Health, millions of times a day, we’re helping people on their path to better health - from advising on prescriptions to helping manage chronic and specialty conditions. Because we’re present in so many moments, big and small, we have an active, supportive role in shaping the future of health care.

You will be part of a team focused on the development of marketing solutions in the consumer healthcare (OTC) space, across media channels including traditional, digital and emerging, engaging shoppers in the most relevant manner to them resulting in increased trips and loyalty. Partnering closely with merchants in our OTC/Healthcare business you will help deliver business plans through the development of insight based, breakthrough marketing ideas and programs.

Primary Responsibilities:
Develop and support the overall marketing strategy and marketing plans for beauty business areas helping to deliver on business plans and objectives

Develop marketing strategies to drive trips through rapid, emerging opportunities in the digital space including the strategic use to digital media products

Become to go-to partner for merchant leaders to identify, understand, and collaboratively solve for shopper barriers driving sales change and develop strategies to drive incremental sales and share growth.

Identify Unmet Shopper Needs or emerging Trends and Collaborating with Merchants and CPGs to be the first to provide shoppers with solutions.

Gain alignment on Shopper Marketing recommendations and strategies, working cross-functionally (both internally and externally) to ensure seamless integration and execution.

Develop partnerships with key CPG partners to develop and manage sales-driving cooperative brand-building and promotional strategies.

Develop CVS’s reputation and credibility as a top retailer to partner with in the area Shopper Marketing.

Proactive self-education around retail and marketing industry trends / best practices to identify opportunities that are consistent with, and reinforce the CVS Health brand.

Manage and develop direct reports.
417489
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