Content Marketing Editor - Bronto
Location: Durham, North Carolina
Posted: January 18, 2017
Reference ID: 170002BF
Responsible for driving the customer marketing strategy by defining, building and executing programs that deliver a steady stream of well-targeted customer reference assets and activities to support awareness, demand generation, and sales as well as connecting them with the right advisory initiatives and inviting and connecting them with the appropriate peer groups.
Define and build programs, and execute a detailed plan that delivers a steady stream of customer success stories and references to support awareness, demand generation and sales cycles. Advocate on behalf of Oracle customers by connecting and enrolling them in appropriate advocate program elements and take a team-based approach to keeping customers engaged with Oracle. The success of this role means higher customer satisfaction, retention and expansion of Oracle business. Manage relationship with customer stakeholders to ensure they are leveraging our solution to achieve maximum business value. Acquire a deep knowledge of our customer base, existing customer story content, mine and use that content to increase its effectiveness, and manage that content to increase usability and visibility. Understand and support the needs of internal and external stakeholders, and communicate their needs. Connect them with the right advisory initiatives and invite and connect them with the appropriate peer groups. Match sales reference requests to appropriate references in a consultative model. Manage relationship with accounts to speak to press and analysts, take sales reference calls, and participate in marketing activities (case studies, awards, videos, reference forums, speaking opportunities)
Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Sales and Marketing experience in the IT industry. E-business Internet practical know-how. Experience with communities a plus.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.