Creative Activation Manager
Location:
Atlanta , Georgia
Posted:
April 09, 2017
Reference:
40147
POSITION PURPOSE:
• Develops programming for specific customer portfolio. Programs include new/greenfield programs as well as tailored national programs.
• Manages agencies to take projects after concept approval, to release of final art
• Manages budgets in MEM (stewards PO process) in concert with the Shopper marketing manager or Marketing Activation Manager
• Acts as subject matter expert to ensure all custom POS, packaging, coupons etc. protect the company's rights, trademarks and investment while serving the best interest of our customers and assets
• Manages project and agency creative budgets
• Supports capability for region use of Coke channel, Design Machine and Kwikee
• Serves as primary creative interface for local agencies

PRIMARY RESPONSIBILITIES:
Directs/manages against customer work
• Creative materials for all localized custom messaging
• Marketing asset in-venue consumer activation
• Promotional materials (coupons, sweeps, coordination, etc...)
• Packaging wraps, labels, insertions, etc.
• Custom POS, eg. Order Desk
Develops customer specific messaging and materials to support activation
• Customer specific POS
• Digital activations (as necessary)
• Premiums for market activation
• Media merch / marketing assets
• Legal approvals
Manages budgets
• MEM / POS
• POS ordering and tracking

QUALIFICATIONS
Education
Minimum Required: Bachelor's degree
Preferred Level: MBA or other graduate degree

Professional Experience
Minimum Required:
• 3 or more years of experience, preferably with agencies who support the consumer goods/beverages industry
• Knowledge of brand strategy and application across channel, including local marketing
• Budget responsibility and management
• Understands the key drivers of brand health across entire portfolio
• Knowledge of key consumption occasions, shopper messaging, and methods of activation
• Proven track record of achieving sustainable results

Preferred Level:
• 5 or more years of experience, preferably with agencies who support the consumer goods/beverages industry
• Knowledge of brand strategy and application across channel, including local marketing
• Budget responsibility and management
• Understands the key drivers of brand health across entire portfolio
• Knowledge of key consumption occasions, shopper messaging, and methods of activation
• Proven track record of achieving sustainable results

Specialized Technical Skills
Minimum Required:
• Knowledge of Agency capabilities
• Planning and organizing experience; execution bias for action Brand architecture/positioning, TM use, legal guidelines and Vis ID SME
• Media (tags, scripts, print ads, program ads)
• Rules development, legal approval process
• Coupon codes
• Prize fulfillment
• Brand Acumen - positioning, role, occasions, vision
• Collaboration (eg. Region Commercial, Sales and Ops and Agencies)

Preferred Level:
• Agency Management
• Planning and organizing experience; execution bias for action Brand architecture/positioning, TM use, legal guidelines and Vis ID SME
• Media (tags, scripts, print ads, program ads)
• Rules development, legal approval process
• Coupon codes
• Prize fulfillment
• Brand Acumen - positioning, role, occasions, vision
• Collaboration (eg. Region Commercial, Sales and Ops and Agencies)
• Effectively communicates & builds relationships at all organizational levels
• Knowledge in consumer / shopper insights and trends

Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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