CVP, Head of Direct Mail #34727
Tampa , Florida
April 04, 2017

New York Life Insurance Company (“New York Life” or “the company”) is the largest mutual life insurance company in the United States*. Founded in 1845, New York Life is headquartered in New York City, maintains offices in all fifty states, and owns Seguros Monterrey New York Life in Mexico.


New York Life is one of the most financially strong and highly capitalized insurers in the business. The company reported 2016 operating earnings of $1.954 billion. Total assets under management at year end 2016, with affiliates, totaled $538 billion.  As of year-end 2016, New York Life’s surplus was $23.336 billion**.  New York Life holds the highest possible financial strength ratings currently awarded to any life insurer from all four of the major ratings agencies: A.M. Best, A++; Fitch AAA; Moody’s Aaa; Standard & Poor’s AA+. (Source: Individual Third Party Ratings Report as of 8/17/16).


Financial strength, integrity and humanity—the values upon which New York Life was founded—have guided the company’s decisions and actions for over 170 years.

Strategy, planning and execution of all Direct Mail programs for the New York Life Direct business.


Oversees the development and execution of Direct Mail programs to achieve sales targets

Responsible for developing and executing a contact strategy for prospects and previous responders

Collaborates with creative and production teams to develop testing plans for new direct mail concepts.

Collaborates with market research, compliance, and actuarial departments to develop and market new products that will appeal to the target market.

Prepares budgets and forecasts for marketing expenses and sales.

Interacts with internal marketing team, leadership, trade resources and outside vendors.

Works with analytics team to develop predictive models for prospect targeting

Maintains liaison with Legal Department to ensure compliance with insurance advertising regulations. Oversees review of all communications to ensure compliance.

Coordinates scheduling of mail plans with production team and call center.

Hires, trains and monitors the performance of direct mail team staff to meet department objectives while maintaining a motivating work environment


Knowledge and Skills:


  • 7-10 years direct mail marketing experience including creative development, test design, segmentation and targeting analytics.
  • Experience in the direct marketing of financial products, preferably life insurance products or credit cards.
  • Strong communication and organization skills






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*Based on revenue as reported by “Fortune 500, ranked within Industries, Insurance: Life, Health (Mutual),” Fortune Magazine, June 17, 2016.  See  for methodology.

**Total surplus, which includes the Asset Valuation Reserve, is one of the key indicators of the company’s long-term financial strength and stability and is presented on a consolidated basis of the company.

1. Operating earnings is the key measure use by management to track Company’s profitability from ongoing operations and underlying profitability of the business. This indicator is based on generally accepted accounting principles in the US (GAAP), with certain adjustments Company believes to be appropriate as a measurement approach (non GAAP), primarily the removal of gains or losses on investments and related adjustments.

2. Assets under management represent Consolidated Domestic and International insurance Company Statutory assets (cash and invested assets and separate account assets) and third party assets principally managed by New York Life Investment management Holdings LLC, a wholly owned subsidiary of New York Life Insurance Company.


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