CVP, Head of Direct Mail #34727
Location:
Posted:
August 15, 2016
Reference:
34727-en_US

New York Life Insurance Company (“New York Life” or “the company”) is the largest mutual life insurance company in the United States*. Founded in 1845, New York Life is headquartered in New York City, maintains offices in all fifty states, and owns Seguros Monterrey New York Life in Mexico.

 

New York Life is one of the most financially strong and highly capitalized insurers in the business. The company reported 2015 operating earnings of $1.875 billion. Total assets under management at year end 2015, with affiliates, totaled $528 billion. New York Life holds the highest possible financial strength ratings currently awarded to any life insurer from all four of the major ratings agencies: A.M. Best, A++; Fitch AAA; Moody’s Aaa; Standard & Poor’s AA+. (Source: Individual Third Party Ratings Report as of 8/11/15).

 

Financial strength, integrity and humanity—the values upon which New York Life was founded—have guided the company’s decisions and actions for over 170 years.

 

Strategy, planning and execution of all Direct Mail programs for the New York Life Direct business.

 

Oversees the development and execution of Direct Mail programs to achieve sales targets

Responsible for developing and executing a contact strategy for prospects and previous responders

Collaborates with creative and production teams to develop testing plans for new direct mail concepts.

Collaborates with market research, compliance, and actuarial departments to develop and market new products that will appeal to the target market.

Prepares budgets and forecasts for marketing expenses and sales.

Interacts with internal marketing team, leadership, trade resources and outside vendors.

Works with analytics team to develop predictive models for prospect targeting

Maintains liaison with Legal Department to ensure compliance with insurance advertising regulations. Oversees review of all communications to ensure compliance.

Coordinates scheduling of mail plans with production team and call center.

Hires, trains and monitors the performance of direct mail team staff to meet department objectives while maintaining a motivating work environment

 

Knowledge and Skills:

 

  • 7-10 years direct mail marketing experience including creative development, test design, segmentation and targeting analytics.
  • Experience in the direct marketing of financial products, preferably life insurance products or credit cards.
  • Strong communication and organization skills

 

SF:LI-KH1

SF:EF-KH1

EOE M/F/D/V

 

If you have difficulty using or interacting with any portions of this Web site due to incompatibility with an Assistive Technology, if you need the information in an alternative format, or if you have suggestions on how we can make this site more accessible, please contact us at: (212) 576-5811.

 

*Based on revenue as reported by “Fortune 500, Ranked within Industries, Insurance: Life, Health (Mutual),” Fortune Magazine, June 15, 2015.  See http://fortune.com/fortune500/2015/  for methodology.

1. Operating earnings is the key measure use by management to track Company’s profitability from ongoing operations and underlying profitability of the business. This indicator is based on generally accepted accounting principles in the US(GAAP), with certain adjustments Company believes to be appropriate as a measurement approach ( non GAAP), primarily the removal of gains or losses on investments and related adjustments.

2. Assets under management represent Consolidated Domestic and International insurance Company Statutory assets (cash and invested assets and separate account assets) and third party assets principally managed by New York Life Investment management Holdings LLC, a wholly owned subsidiary of New York Life Insurance Company.

A little about us:
From sales careers to professions in insurance and investments, we lead the way.

Know someone who would be interested in this job? Share it with your network.