Data Integration Product Marketer
Austin , Texas
January 17, 2017
Key responsibilities:
• Understands and can articulate the business and technical value of products within the Data Integration & Governance (DIG) portfolio and their application within key IBM initiatives
• Serves as member of one or more Product Offering Teams to ensure that new product releases have compelling business value and well-defined go-to-market plans
• Supports demand generation activities and events by developing compelling product launches, campaigns, and program activities with thought leadership materials such as client and executive presentations, articles, white papers, data sheets, videos, website communications, newsletters, and social media initiatives
• Develops compelling product positioning and messaging that differentiates IBM products in the market
• Supports sales play development and execution, driving awareness and accessibility of marketing assets to sellers
• Help sellers and other stakeholders understand and leverage marketing materials in support of sales plays and customer engagement
• Create tools and assets, including competitive battle cards, prospecting guides and ROI tools, to support sales and marketing activities, with the assistance of portfolio SMEs as needed
• Act as the marketing focal point for the client reference team and develop new client references for key focus areas

A little about us:
IBM is the world’s largest information technology company with more than 360,000 employees serving clients in 170 countries.

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