Data Management Strategy Director
Location: New York, New York
Posted: August 04, 2016
Reference ID: 16000UZF
Reporting into the VP of Vertical strategy you will work to ensure that the Oracle Data Management Platform is optimally integrated with the rest of the Oracle Data Cloud business to drive client wins, client satisfaction, and revenue growth. You will work with C-Level executives, media planners, web developers, and data analysts to guarantee the successful pitch, setup, management, and adoption of the DMP. Clients will depend on you to discern their business objectives, and ideate how the DMP can fit into both overarching marketing strategy as well as day-to-day needs to meet marketing, analytics, and revenue objectives. Colleagues will depend on you to operate as the subject matter expert on how the platform itself fits into the custom data and analytics strategies they are developing for clients. You own both ideation of big-picture vision and development of complex tactical implementation roadmaps; both pre-sales support as well as post-sales client success. In sum, you are tasked with ensuring all of Oracle's Data-as-a-Service audience and measurement offerings have seamless synergy and compounding value with the Oracle DMP's Software-as-a-Service technology & capabilities.
Business Strategy: Discovery & scoping of client business objectives in parallel with ideation & detailing of very specific strategies around 1 st & 3 rd party data management and marketing analytics/measurement.
Adoption Development: Ensure clients are aware of all use cases for DMP functionality, have a path to increasing adoption of those use cases, such that value is broad enough to make the DMP core infrastructure for the client organization and business.
New Business Support: Participate in pre-sales efforts, serving as subject matter expert, articulating general value proposition and functionality as well as set-up and demonstration of solutions custom-built for prospective clients.
Systematic Design: Lead discovery efforts to scope the breadth of technologies, vendors, and use cases particular to new clients; architect the design of data flows in & out of the platform, and custom configuration for data management within the platform.
Technical Account Management: Liaise with parties internally on technical implementation, maintenance, and troubleshooting. Serve as the escalation point for day-to-day account managers in solving complex executional challenges.
Subject Matter Expertise: Serve as subject matter expert not only for clients but the entire GTM team, working to establish solid foundational understanding of how DMP fits into our business and solutions such that they can confidentially discuss with clients.
Product Strategy: identify areas to optimize the functionality of the DMP, both new features or enhancements to existing. Partner with the Product team to articulate, scope, and prioritize development. Work with Market Strategy on positioning in GTM.
Skills & Qualifications
Experience: At least 10 years of experience in digital advertising & marketing. Experience in owning strategic C-Level engagements as well as tactical implementation efforts. MBA preferred.
Marketing Expertise: A strong understanding of the use cases and core mechanics of various digital marketing strategies such as retargeting, site optimization, dynamic creative/content optimization, search, email marketing, modeling, and etcetera.
Ad Tech Expertise: A strong understanding of the variety of digital advertising and marketing technologies (DMPs, DSPs, ESPs, MTA, ecom platforms) and success metrics (e.g. CPM, CPC, CPA, ROAS, etc.).
Compelling Communication: Ability to distill complexity down to impactful simplicity, bringing disparate points into clear, linear, compelling narratives aimed at achieving specific objectives. Masterful storytelling skills & senior-level gravitas.
Relational Savvy: Works well in team efforts, building trust and respecting boundaries. Reads situational dynamics and responds appropriately. Influences rather than directs or dictates.
Mental Virtuosity: Critical thinking to separate signal from noise. Creative thinking to solve for roadblocks. Incredible ability absorb, process, and action upon massive amounts of information.
Versatility: A business person who thinks like an analyst, sales rep, product manager, or marketing lead. Ideates creatively & executes scaleably to results. Speaks both marketing & tech.
Athleticism: Excitement & eagerness to pursue new challenges, the drive & ability to learn quickly, embracing of change as an opportunity to evolve, and the versatility to succeed in almost any environment.
Optimistic Tenacity: Welcomes challenges and setback as opportunities for growth, confident about successful outcomes. Persistent and patient, maintaining excitement within long, arduous phases.
Honesty & Integrity: Does not cut corners ethically; earns trust and does the right thing.
New York City, NY or Denver/Boulder, CO
Overlay sales personnel providing specialist product expertise to the sales force.
Partners with Account, Technology, and Application sales representatives to qualify and close new business on Oracle solutions. Provides specific industry or product expertise to facilitate the closing of deals within sales representatives territory. Interacts with sales team to architect the solution, and develop and execute solution strategies for market. Manages solution opportunities to obtain appropriate and necessary resources for all qualified opportunities. Leads teams in the sales process for establishing market visibility and deal visibility. Presents/demonstrates solution to high level clients and industry conference attendees. May provide training to field sales on industry/solutions. Builds and maintains a network and up to date specific industry or product knowledge.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years applicable experience preferred. Subject matter expertise in industry/product space. Knowledge of key industry leaders and management. Knowledge of Oracle competition. Presentation and product demonstration experience. Previous consultative selling experience preferred. Excellent communication, negotiating, and closing skills with prospects and customers. Travel may be needed. BA/BS degree in related field.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.