IBM is seeking a digital analyst to provide ongoing web traffic reporting, analysis and consulting to internal clients.
The digital analyst consults with stakeholders to understand business objectives, define key performance indicators based on those objectives, and provide relevant traffic data, including analysis and insights into visitor behavior. The analyst delivers standard and ad hoc reports in a clear format for a broad business audience to help stakeholders determine what is working well and what areas need improvement. The analyst may also bring in other types of data, including registration and win/lead revenue data, to provide a fuller picture of marketing effectiveness.
The candidate must be skilled in summarizing and reporting complex information in a simple manner. A key requirement is the ability to discern business meaning from data, and a high comfort level with working with numbers. The role also requires technical aptitude in learning tools quickly, and proficiency in spreadsheets and creating presentations.
This role requires excellent written and oral communication skills, as well as strong leadership and interpersonal skills. The successful candidate is comfortable with ambiguity, complex organizational matrices and working with senior management.
A little about us:
IBM is the world’s largest information technology company with more than 360,000 employees serving clients in 170 countries.