Digital Analytics Capabilities Lead, 3M Industrial Customer Marketing (Maplewood, MN)

  • Company: 3M
  • Location: Maplewood, Minnesota
  • Posted: October 14, 2017
  • Reference ID: R00050019
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Job Description:

3M is seeking a Digital Analytics Capabilities Lead for the Industrial Business Group's Industrial Customer Marketing team located in Maplewood, MN.

Job Summary:
The person hired for the position of Digital Analytics Capabilities Lead will have program responsibility to provide ongoing guidance and governance for our Digital Analytics Capabilities across the Industrial Customer Marketing practice.

As a key member of 3M's Industrial Customer Marketing Center, the Digital Analytics Capabilities Lead will partner with the Global Corporate Digital Analytics Program teams, IT, Corporate Marketing & Sales, IBG Divisions and the Industrial and Safety Marketing Center, IT, Digital Marketing Operations and other functions to define and drive continuity of digital analytics platforms and capabilities to meet digital business reporting needs.

Additionally, this position will lead evaluation, business case development, and prioritization of implementation of integrations with analytics software that is still in the selection phase.

Primary Responsibilities include:
  • Actively partner and develop effective relationships with stakeholders from enterprise analytics team, digital marketing management, division marketing leaders, corporate marketing, IT, and others to facilitate and manage efforts across teams to turn insights into practice on the site.
  • Actively lead and drive evaluating, testing, and implementing end-to-end digital analytics workflows including but not limited to: CRM (Salesforce or similar), Marketing Automation (Eloqua, Pardot or similar), advanced tagging, predictive analytics,
  • Produce analysis and reports that leverage multiple data sources and technologies that provide and end-to-end view of user behavior across the digital ecosystem
  • Synthesize multiple sources of data as well as large data sets, pulling key insights into actionable business action
  • Apply statistical methods to identify factors that affect business results, weigh the influence, and understand probable outcomes based on different actions taken.
  • Leverage business knowledge to translate complex results into clear insights and actions for decision-makers.
  • Provide training and develop documentation around metrics and reporting to be leveraged by the broader teams in business decision-making.

Basic Qualifications:
  • Bachelor's degree or higher from an accredited university
  • Minimum of five (5) years of experience in Digital Marketing analytics

Preferred Qualifications:
  • High proficiency in digital analytics platforms and tools (Adobe Omniture preferred, Google Analytics, WebTrends, Coremetrics, or similar).
  • High proficiency in data visualization tools (Power BI, Tableau, QlikView, or other similar tools)
  • Ability to successfully operate in a highly matrixed, complex global business
  • Ability to communicate with business stakeholders using non-technical jargon
  • Ability to influence change

Location: Maplewood, MN
Travel: May include up to 10% international
Relocation: Is not authorized

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

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