This role is responsible for the development and execution of comprehensive digital communications strategies and plans to meet overall marketing goals. Interfacing directly with internal stakeholders and external partner agencies, the Digital Communications Associate creates, communicates and implements the digital components of mass promotional and branded campaigns.
This is a creative and analytical role: the successful candidate will immerse themselves in the research, messaging, creative, analysis and measurement to create short and long-term digital communications plans for assigned campaigns to drive movement of key metrics and profitable growth. This role requires thought leadership and the ability to manage numerous cross-functional priorities within high-visibility initiatives.
This role drives increased consideration of the U.S. Cellular® brand and acquisition through a variety of digital marketing and online channels, primarily e-commerce and editorial content programs. Additionally, this role is responsible for developing and editing language for digital display and Search Engine Optimization (SEO) including, but not limited to, websites, micro-sites, e-mail campaigns, landing pages, syndicated content, and social media.
Other Essential Duties & Responsibilities:
Develops product and promotional communications for all web properties and online marketing efforts.
Responsible for staying abreast of the latest trends in digital communications in order to strengthen our messaging and brand positioning.
Ensure editorial content is written and presented in a format that meets digital display standards and is consistent with U.S. Cellular brand voice.
Lead the review and approval process for creative assets and program materials.
Manage all aspects of editorial content program(s), including program strategy, development and execution in partnership with agencies and internal partners.
Develop content strategies and deliverables to meet company consideration goals for brand affiliation and leadership.
Track and analyze content metrics and tie budget, plans and programs to the achievement of agreed upon objectives
Ensure digital communication components are strategized, planned and executed from a holistic perspective – i.e., measurement tagging, reporting and analytics, digital ecosystem and digital architecture requirements, messaging, branding, creative and content, backend technical and database considerations.
A little about us:
At U.S. Cellular, we are proud and passionate about providing the world’s best customer service. If you are interested in joining our dynamic organization, click the button below to apply on our company site!