Digital Content Delivery Lead
Hightstown , New Jersey
November 17, 2017
Job Description Branch ID:2278

The Digital Content and Delivery Lead reports to the head of Marketing & Communications, responsible for serving as a comprehensive resource for the development and deployment of all digital tactics. Responsibilities can include but are not limited to:

  • Work with the Marketing Coordinator to cultivate digital marketing and advertising via paid search and paid social (among others) channels that support the department's promotional calendar and organizational objectives.

  • Working to increase the Search Engine Optimization (SEO)

  • Ensure that the digital experience is optimized and runs smoothly from page to page with easy navigation

  • Maintain the social media presence (Facebook, Twitter) across all digital channels

  • Measure and report against goal on all digital marketing campaigns: prepare recurring Return on Investment, activity, tracking, engagement, and sales lead reporting (KPIs) to monitor the success of campaign efforts.

  • Optimize spend and performance within the digital space

  • Collaborate with internal, external partners to offer recommendations on new and emerging digital technology

  • #LI-KA1

    Job Requirements Proven work experience (3-5 years) in digital marketing prior financial industry experience a plus
    �Expertise with Google Adwords and Google Analytics for tracking campaign and website metrics.
    �Familiarity with Customer Relationship Management and Content Management System software.
    �Experience with Constant Contact (or similar email deployment tool), WYSIWYG website editors, and MCIF.
    �Ability to work with multiple vendors and stakeholders � both internal and external.
    �Strong commitment to generating timelines and/or project plans.
    �Willingness and ability to communicate frequently and efficiently with department leadership.
    �Excellent written and presentation skills.
    �Proficiency in the Microsoft Office suite: Word, Excel, and Power Point.

    To apply, please send your resume to

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