Job Description Branch ID:2278
The Digital Content and Delivery Lead reports to the head of Marketing & Communications, responsible for serving as a comprehensive resource for the development and deployment of all digital tactics. Responsibilities can include but are not limited to:
Work with the Marketing Coordinator to cultivate digital marketing and advertising via paid search and paid social (among others) channels that support the department's promotional calendar and organizational objectives.
Working to increase the Search Engine Optimization (SEO)
Ensure that the digital experience is optimized and runs smoothly from page to page with easy navigation
Maintain the social media presence (Facebook, Twitter) across all digital channels
Measure and report against goal on all digital marketing campaigns: prepare recurring Return on Investment, activity, tracking, engagement, and sales lead reporting (KPIs) to monitor the success of campaign efforts.
Optimize spend and performance within the digital space
Collaborate with internal, external partners to offer recommendations on new and emerging digital technology
Job Requirements Proven work experience (3-5 years) in digital marketing prior financial industry experience a plus
�Expertise with Google Adwords and Google Analytics for tracking campaign and website metrics.
�Familiarity with Customer Relationship Management and Content Management System software.
�Experience with Constant Contact (or similar email deployment tool), WYSIWYG website editors, and MCIF.
�Ability to work with multiple vendors and stakeholders � both internal and external.
�Strong commitment to generating timelines and/or project plans.
�Willingness and ability to communicate frequently and efficiently with department leadership.
�Excellent written and presentation skills.
�Proficiency in the Microsoft Office suite: Word, Excel, and Power Point.
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