Digital Marketing Coordinator
Location: Danbury, Connecticut
Posted: December 14, 2016
Reference ID: 606918791
Adecco Creative is searching on behalf of our client, a global publising company, for a freelance Digital Marketing Coordinator.
The Digital Marketing Coordinator will work directly with the Digital Marketing manager and primarily be focused on segmentation and customization of email campaigns. This person will be responsible for overseeing the various iterations of each campaign, which will change depending on the recipient¿s location and specific job. They must have excellent written communication skills, be detailed oriented and be able to manage multiple projects and pieces of projects at once. The job will also involve researching, evaluating, and synthesizing information related to the specific campaigns including state wide educational initiatives, state standards, etc.
The Digital Marketing Coordinator will also be responsible for finding and evaluating quality content to share on social media channels.
Day to day responsibilities include:
• Managing the day-to-day production and execution of segmented email campaigns including scheduling, delivering assets, and coordinating with email vendors.
• Assisting with list management including requesting specific list pulls and segmentations based on campaigns.
• Conducting quality assurance during email testing and resolving issues prior to deployment.
• Collaborating on A/B testing plans to help optimize opens, clicks and conversions.