Digital Marketing Manager

  • Company: LinkedIn
  • Posted: February 15, 2017
  • Reference ID: 282307451
The Marketing Manager, Digital Marketing at LinkedIn will be integral to the internal digital marketing agency team and be responsible for driving the performance and expansion of our digital marketing programs. You should be comfortable managing large campaigns across multiple platforms and digital marketing channels. In this role you will be working closely with our marketing partners to deliver digital marketing campaigns with strong concentration on SEM. Key information including campaign performance, budget trends, and optimization opportunities will be communicated to internal executives via regular reports and executive summaries.
You should be highly analytical, well-organized and a great communicator/listener, with the ability to keep our customer's perspective at the forefront of all strategic marketing initiatives. The ideal candidate will have extensive experience using Adwords, Marin software or equivalent bid management platforms, Google Analytics, Facebook and other social media platforms. Furthermore, the candidate will also possess a strong technical background, experience in working with marketing analytics and url structure, reporting best practices, pixel tracking systems, 3rd party technologies/agencies, requirements gathering, getting appropriate approvals, keeping schedules and budgets, and reporting program performance to internal stakeholders.
Primary Responsibilities:
Strategy and stakeholder management
  • Serve as the primary day-to-day strategic digital marketing lead and liaison between the internal digital marketing agency and the business units.
  • Collaborate with the business unit on strategic guidance and definition of the digital marketing strategy
Campaign management
  • While primary focus and competency is to lead the global strategy and execution for SEM, you will also manage campaigns for display (prospecting/remarketing, GDN, DSPs) and paid social
  • As part of your SEM responsibilities, you will conduct keyword discovery, testing, and optimization; build and execute keyword expansions to drive accelerated program growth
  • Conduct competitive intelligence scans/benchmarking and develop strategies to adapt to changing environment
  • Report and analyze campaign and keyword performance, on a daily, weekly and monthly basis; compile QBRs
  • Provide performance analyses and make spend shift / optimization recommendations
  • Develop forecasts and ad-hoc projections for spend, revenue and ROI
  • Drive continuous improvement through implementation of new and creative ideas; develop a robust test and learn plan
  • Monitor and manage campaigns to meet and exceed targets for conversions and ROI within predetermined budgets
  • Manage tracking initiatives
  • Work directly with 3rd party software as needed to optimize and expand upon existing campaigns
  • Work with internal creative team to design ads used for display and social marketing
Basic Qualifications:
  • B.S. or B.A. is required
  • 7 years of digital marketing experience
  • Solid knowledge of the Careers/Online Jobs industry
Preferred Qualifications:
  • Excellent analytical skills
  • Knowledge of performance/digital marketing (SEM/Display/Paid Social) and the paid media marketplace
  • Digital agency experience is a plus
  • Excellent communication, interpersonal, team building and problem solving skills
  • Ability to demonstrate resourcefulness, motivation, initiative and leadership
  • Ability to build creative solutions and drive results
  • Ability to work with cross-functional teams including web development, IT, sales ops and field marketing
  • B.S. /B.A. in Marketing or related field is preferred, MBA is a plus

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