The Digital Marketing SEO PPC Display Manager will Establish KPI's and set up web analytics dashboard reports for a singular client with direct to consumer style marketing.
Digital Marketing SEO PPC Display Manager will be responsible for developing, executing and managing a digital marketing campaign with Google Display Network and Google AdWords. They will require advanced experienced with researching, coordinating, developing, executing, and monitoring digital marketing campaigns for a one client.
You MUST email me your resume if you would like to apply for the role: Jason.Patino@RHT.com
The Digital Marketing SEO PPC Display Manager will need to have worked with a singular client and managed one Large Digital Marketing campaign with success. They will need to have experience in building campaigns that compete with 5-6 competing services which will require daily monitoring of the competitive landscape and competitor trends that will require daily attention to the management of the CPA and PPC budget.
The Digital Marketing SEO PPC Display Manager will actively manage SEO and PPC campaigns. This could include any of the following; hands-on tactical implementation and strategy in account planning, Organic SEO (Google Analytics configuration, key word research, competitive research, 301 redirects, page optimization, sitemap optimization), link building, local listing implementation, email marketing and conversion optimization, Bid Management, keyword research/development, ad copy creation, campaign performance tracking and reporting, testing, mobile/location bid adjustments, Remarketing Lists for Search Ads, Dynamic Search ads, etc. to achieve maximum ROI.
The Digital Marketing SEO PPC Display Manager will work with a Graphic Artist and web development team in the creation of new media and augmentation to the current web sites and will be expected to make recommendations on landing page optimizations and testing recommendations for campaigns
The Digital Marketing SEO PPC Display Manager will report directly to the owners of a Multi-Million dollar 100 person plus organization in the re strategies, tactics, activities and accomplishments.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics to accurately manage campaign budgets to ensure high profitability while reviewing all SEM reports for accuracy.
Manage and evolve the current 40K keyword and Display network placement lists on AdWords and through other contextual advertising platforms at any one day using 2-4K of the keywords keeping the CPA in the low 100's with a 6 figure monthly marketing budget.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
Continually evaluate the effectiveness of campaign and make changes based on evaluations to improve the campaigns and develop POVs based on new findings.
A little about us:
Founded in 1948, Robert Half (NYSE: RHI) is the world's first and largest specialized staffing services firm.