Digital Optimization Specialist
January 09, 2017



This position is responsible for the identification, design and development of enhancements for My Verizon and other self service functions. Project lead identifies enhancements, outlines user experience, documents business requirements, communicates with stakeholders and follows up with analysis and reporting. The position requires that they partner with IT to create mutually agreed upon approaches for implementation and ensuring flawless execution. They lead multiple critical projects simultaneously while ensuring on time delivery of all items associated with the project.

Breakdown of Responsibilities:

  • Responsible for ongoing review of My Verizon and self serve functions to identify areas of improvement and drive those to implementation through effective evaluation and communication of the opportunity.
  • Review customer feedback on daily basis for self serve functions.
  • Monitor performance/health of applications via Web Reports, Site Catalyst and other performance tools to quickly identify trouble spots.
  • Research/vet enhancement opportunities with multiple stakeholders Customer Service, (business owners, IT, Legal)
  • Write up requirements via CR or coordinate enhancement with other teams (Support, colleagues working on project level enhancements)
  • Track and report on enhancement metrics (conversion and/or traffic increase, reduced Call In volume, etc.)



  • Bachelor’s degree or equivalent experience.


•4+ years marketing experience in ecommerce marketing, website management or website merchandising

• 3+ years of experience analyzing data, preparing reports and recommendations

•Strong analytical and technical skills required.

•Should be familiar with Agile Development Process

•Experienced in evaluating creative and recommending improvements to improve results

•High computer literacy, with the ability to learn new systems and tools quickly

•Advanced knowledge of Microsoft Excel, Word and PowerPoint required for data manipulation and presentations

Equal Employment Opportunity

We’re proud to be an equal opportunity employer – and celebrate our employees’ differences, regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or Veteran status.  Different makes us better.

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