Digital Product Strategy: Director
September 17, 2016

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Job Summary

Farmers has an exciting opportunity for a product strategy leader to capitalize on the strong momentum of the Farmers Digital Marketing team and help to shape the next generation of our product roadmap. This position will drive product strategy across Farmers digital assets, including, the mobile app and agent sites. Serves as a liaison with functional departments, business support centers and field leadership to craft business cases, secure funding approval and ensure successful implementation of new features and functionality. Creates models for allocating time, funding and talent based on data from both experimentation and operational metrics. Directs staff in designing, developing and enhancing business projects. Responsible for understanding the competitive landscape to maintain parity and also drive leadership in the industry. Applicant must actively research digital trends to drive innovation. Works with Zurich Global personnel on various projects as needed.

Essential Job Functions

Spearheads agile development work streams in partnership with applicable teams; combines design thinking principles with rapid experimentation to bring more value to the organization, and ultimately the customer experience.

Supervises assigned personnel.

Directs and coordinates the development and introduction of the various phases of digital business projects.

Aligns with IT, Digital UX, Operations and Content groups to deliver efficient, premium customer experiences across all Farmers digital channels.

Implements change based on customer feedback and behavior, competitive analysis and envisions the next frontier of innovative digital experiences, across all screens.

Directs and analyzes metrics for new and existing applications.

Sets measures of success and fosters an environment of accountability to meet business goals; demonstrates entrepreneurial thinking to make product decisions on experiment-based evidence and data.

Coordinates follow-up on business benefits during and after project implementation.

Develops, implements and maintains vendor solutions in partnership with IT team.

Approves and develops business justification for change requests, and prioritizes and manages defects.

Oversees and directs user administration issues associated with employees and agents.

Coordinates with stakeholders to promote technology projects and communicate implementation plans, problem resolution, user feedback, etc. to business support centers and agency force.

Participates in activities required to assess system readiness for production implementation.

Evaluates and approves business design and technical design documents.

Education: 4 year college degree & major designation.

Experience Requirements

8 years professional level job in Technology, Distribution, or Marketing Five years' supervisory experience.

An Equal Opportunity Employer

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