The SEO Manager will identify and implement Local Search strategy with the major search engines as well as identify new opportunities to increase Local Search exposure for stores and clinics. This individual will also assist with execution of SEO strategy (content, technical, linking, etc) and focus on achieving long term success while delivering series of quick wins. In addition, the Manager will create and maintain web analytics report and provide ongoing SEO support with stakeholders across the organization.
It will be your charge to understand approaches for a complex set of experiences including device (mobile, desktop, and tablet), language, content (text, image and video), web property (CVS.com, SilverScript.com, etc.)
Drive the Local Search strategy for CVS.com and SilverScript.com by identifying and implementing current trends and best practices.
Create and maintain direct feeds with the major search engines providing updated store and clinic information on a regular basis.
Constantly identify and champion new opportunities to increase location based exposure.
Support the Digital Search team with implementation and maintenance of SEO strategy as needed with various activities including troubleshooting: site indexing, URL optimization, keyword research, 301 redirect management, sitemap development, content optimization, title and meta tag development.
Monitor, track and report on key performance indicators for natural search engine optimization and local search using various tools including web analytics, SEO management tools, and various other online tools.
Research and report on key developments in search engine trends, tools, and resources that impact SEO strategy and performance. 465247
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