Director, Consumer Marketing, CVMD
Location:
Wilmington , Delaware
Posted:
September 10, 2017
Reference:
R-002242
At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. As a Director, Consumer Marketing, CVMD in Wilmington, DE , you'll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients' lives. North American Commercial is the 'face' of AstraZeneca and MedImmune to our many healthcare clients. They represent many of the most well recognized and respected products in the industry, and build strong relationships with healthcare professionals.
AstraZeneca's strategy in CVMD focuses on ways to reduce morbidity, mortality and organ damage by addressing multiple risk factors across cardiovascular (CV) disease, diabetes and chronic kidney-disease indications. The patient-centric approach is reinforced by science-led life-cycle management programmes and technologies, including early research into regenerative methods.
The Director, Consumer Marketing, CVMD is responsible for leading the definition, design, execution and measurement of brand strategy across both HCP & Consumer segments. This role is expected to work across all customer segments and partner effectively with Brand and Portfolio peers/ teams, Sales, Commercial Operations, and Managed Markets teams. The Director will work closely with the Brand Insight Director on the planning of all insight work including but not limited to primary and secondary research, database management, and ROI measurements. This position will be responsible for aligning a diverse team around a clear vision and purpose while leading, inspiring, developing and motivating the team to successfully achieve individual and or
Consumer-oriented marketing strategies, tactics and activities to deliver on the brand's objectives.
Main Duties and Responsibilities
You will be responsible for leading and developing members of the brand team including but not limited to performance and organizational objectives.
You will be responsible for leading the strategic direction, design, execution and measurement of all HCP and management, talent management and careYou will be responsible for leading and developing members of the brand team including but not limited to performance and organizational objectives.er development to shape the culture and develop a diverse pipeline for future Marketing leaders.
You will be responsible for leading the creation of an integrated channel marketing strategy.
Partner closely with sales teams to engage Field Sales around brand opportunities and mission, monitor performance , ensure message pull through and uncover opportunities and issues in execution.
You will be responsible for leading the following key work: marketing strategies (PSP), brand positioning, core messaging and campaign, new markets/channel development, sales integration, sales execution and ROI analysis.
Makes informed decisions around P&L and drivers of revenue and contribution; appropriately, challenges forecast assumptions.
Support the design and implementation of launch/life cycle management plans that are responsive to patient needs, whether explicit or latent.
Collaborate with Managed Markets to produce a value story and pricing model.
Assess the investment viability in innovative brand programs, using economic sensitivity analysis, spend/sales scenario planning, and ROI variables to gauge risk and go/no go decisions.
Evaluate new program rollout based on the findings of test markets, pilots, or models.
Effectively work across the Commercial interface to successfully build relationships and drive performance collectively through all marketing and sales channels
Collaborate with other functional areas to ensure promotional planning is consistent with legal/regulatory compliance.
Create sustainable, long-term relationships with thought leader advocates and customer advocacy groups
Essential Requirements:
  • Bachelor's Degree required; preferably in business, marketing or the sciences;
  • 8+ years of Pharmaceutical or Healthcare experience; preferably in a related industry
  • 5+ years of Pharmaceutical Marketing and Promotions experience
  • Experience leading brand strategy and executing against it
  • Successful delivery of strategic and operational plans within a therapeutic or business area
  • Demonstrated experience in working within cross -functional business units essential
  • Strong financial acumen with the ability to assess and drive results
  • Strong understanding of local healthcare system pricing and reimbursement
  • Strong presentation and negotiation skill s .
  • Ability to successfully lead through ambiguity
  • Successful experience leading change transformation
  • Demonstrated Learning Agility
Desirable Requirements:
  • Advanced Degree in business, marketing, or the sciences;
  • Experience in Market Access/Managed Markets
  • Experience in Insight/Market Research
  • Experience across product life cycle (emerging, launch, in-line, mature)
  • Experience within early brand lifecycle
  • Experience related to therapeutic area
  • Experience in cross-channel, cross-customer marketing
~bsp
Next Steps - Apply today!
To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience - it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity.  If you know someone who would be a great fit, please share this posting with them
AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.

A little about us:
MedImmune is the global biologics research and development arm of AstraZeneca

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