Director, Global Marketing - Hematology

  • Company: AstraZeneca
  • Location: Gaithersburg, Maryland
  • Posted: September 23, 2017
  • Reference ID: R-013713
At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life. As a Director, Global Marketing - Hematology based in Gaithersburg, MD you'll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients' lives. North American Commercial is the 'face' of AstraZeneca and MedImmune to our many healthcare clients. They represent many of the most well recognized and respected products in the industry, and build strong relationships with healthcare professionals.
AstraZeneca's vision in Oncology is to help patients by redefining the cancer-treatment paradigm, with the aim of bringing six new cancer medicines to patients between 2013 and 2020. A broad pipeline of next-generation medicines is focused principally on four disease areas - breast, ovarian, lung and hematological cancers. As well as other tumor types, these are being targeted through four key platforms - immunotherapy, the genetic drivers of cancer and resistance, DNA damage repair, and antibody drug conjugates, underpinned by personalized healthcare and biomarker technologies.
AstraZeneca is committed to improving the lives of people with blood cancers through scientific discovery and collaboration. Leveraging our collective 40+ year heritage in oncology, we're developing innovative blood cancer treatments that address critical unmet medical need across AstraZeneca's four oncology scientific platforms: tumor drivers and resistance, antibody-drug conjugates, immuno-oncology (IO) and DNA damage response.  AstraZeneca is continuing to invest in Oncology and its robust pipeline.
The Hematology Franchise at AstraZeneca is responsible for the successful commercial development and marketing of a number of assets including acalabrutinib, moxetumomab pasudotox and durvalumab (in alliance with Celgene) as well as other assets from the rich pipeline as they become commercial candidates.  We are looking to expand the hematology team with a Director of Marketing for acalabrutinib.  Specifically, this role will be critical to ensuring the commercial success of this potential best in class BTKi (Bruton Kinase Inhibitor) molecule for the treatment of multiple hematologic conditions.
The Director of Marketing for acalabrutinib will be responsible for evolving, managing and operationalizing the global brand plan.  You will serve as the cross-functional leader in bringing this therapy to the global market, focusing on both the strategic and tactical elements of the acalabrutiinib global launch and commercialization.  
The Director, Global Marketing - Hematology is responsible for the leadership and development of go to market launch strategy for next indications.  Develops and implements global activities for pre-launch & up to 3 years post launch including disease awareness, launch preparation plans, P&MA input and with medical affairs, global KOLs mapping and engagement.  Develops, evaluates and evolves the global brand strategy, particularly with additional indications.  Ensure strategically aligned campaign for global consistency.  Work closely with payer, reimbursement and health economic colleagues.  Accountable for engaging with regions and key markets to ensure launch readiness / commercial excellence.   Accountable for the development and ownership of global commercial forecast and budgetary development and management.  Responsible for proposing plans for global brand performance
  • Broad commercial experience including launch experience
  • 5+ years oncology marketing experience, global and hematologic-oncology experience preferred
  • Strong strategic thinking, judgement and influencing skills, to influence and lead across local markets to ensure strong executional commercial focus
  • Strong leadership attributes to set direction, generate commitment, balance short and long term needs, constructively resolve issues
  • Effective cross- functional project team leadership and influencing skills
  • Effective interactions with internal & external customers and stakeholders to drive success
  • Global travel:  25 - 30% global travel anticipated
  • Scientific and/or business degree in a relevant discipline; Advanced degree preferred
  • Thorough understanding of the development process and necessary commercial touch points
  • Understanding of general business and core marketing principles and application to future healthcare market challenges
  • Oncology (Hematology-oncology as preference) market and customer experience preferred
Next Steps -- Apply today!
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AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law.

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