Director of NA PR Communications

  • Company: eBay
  • Location: San Francisco, California
  • Posted: September 09, 2017
  • Reference ID: R0019041

Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join eBay – a company you can be proud to be a part of.

POSITION: Director, NA PR Communications

ORGANIZATION:     StubHub, www.stubhub.com (an eBay company NASDAQ: EBAY)

StubHub’s purpose is to connect people to inspiring event experiences. We connect fans with their favorite teams, shows and artists and introduce them to the ones they'll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 130 properties in MLB, NBA, NHL, MLS and NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience.  StubHub is an eBay company (NASDAQ: EBAY).  For more information on StubHub, visit StubHub.com or follow @StubHub on Twitter, Facebook and Instagram or YouTube.com/StubHub.

OUR VALUES

StubHub One – We act as one team in pursuit of connecting people through inspiring event experiences.

At StubHub, we are:

Driven – We strive for excellence – constantly improving our game

Courageous – We are bold & not afraid to challenge the status quo

Inventive – We see what others don’t & pioneer new paths

Richly Diverse – We recognize & respect everyone as a unique individual

Brand – We experience the world through StubHub

THE OPPORTUNITY:

As a member of the communications team reporting to the Global Head of Communications, the Director of North America, PR Communications will drive public relations strategies and activities that help advance the company's business and reputation in our largest region.

This is a highly visible role that will involve ownership of the day-to-day external communications strategy and execution in North America and collaboration at times with his or her counterparts at other eBay Inc. companies. Individual will be expected to play a leading role in driving consumer communications, crisis communications, public affairs and corporate social responsibility.

This position is well suited to an energetic and proactive individual who is able to function in a fast-paced organization while wearing multiple hats. It requires expertise and relationships with journalists on a global scale. Experience leading global teams, working with PR agencies and multi-language skills are required.

LOCATION: 

The Director, North America PR Communications will be based in San Francisco, CA.

PRIMARY JOB RESPONSIBILITIES:

You are an experienced communicator and spokesperson, who excels in turning ad hoc issues into opportunities by using intellectual horsepower and strategic agility aligned with the vision and strategy of StubHub.  

  • You are responsible for reputation management by building and managing relations with key journalists, policy makers and other key stakeholders.
  • Develop the strategy for and lead the team in execution of StubHub’s consumer, general business and technology stories such as business initiatives, product launches and enhancements.
  • Ensure PR strategy is aligned with business initiatives and coordinated closely with marketing, partnerships and product teams, acting as a bridge to collaborate with teams across these functions on media strategy, events, social media initiatives and more.
  • Increase impact and ROI of PR by translating PR strategy into brand activation campaigns with measurable goals.
  • Responsible for press releases, Q&As, messaging, coordinating brand/programming activities including presentation and media events.
  • Identify relevant industry events and conferences to increase visibility, and identify appropriate speaking opportunities to define the company's leadership in this area.
  • Liaise with the larger eBay Inc communications team to ensure alignment in corporate positioning, joint activities and representation where applicable

EDUCATION, SKILLS AND EXPERIENCE

  • 12 + years communications experience required.
  • University degree, preferably in communications- or marketing-related discipline.
  • Experience leading global teams and managing global PR campaigns
  • History working with government stakeholders 
  • Crisis communications expertise
  • Experience serving as primary company spokesperson and training senior officials as company spokespersons.
  • Experience developing and implementing internal communications campaigns
  • Ability to manage budgets effectively
  • Very strong written and positioning skills for all materials, including business communications.
  • Experience developing and implementing social media campaigns
  • Demonstrated hands-on management, planning, and execution and ability to meet deadlines under time pressure.
  • Depth of knowledge of the online media space and a passion for sports and music.  
  • Strong interpersonal skills a must.
  • Ability to multi-task and manage several complex projects in a fast-paced environment.
  • Strong understanding of the public relations industry, and related knowledge of key trade publications, genre publications and local and national outlets.
  • Proficient in developing and delivering business presentations.
  • Flexible and adaptable, comfortable with ambiguity.

AFFIRMATIVE ACTION AND EQUAL OPPORTUNITY EMPLOYER

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eBay Inc. is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com.  We will make every effort to respond to your request for disability assistance as soon as possible.

For more information see:

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R0019041

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