Director of New Business, Foodservice Marketing

  • Company: PepsiCo
  • Location: White Plains, New York
  • Posted: November 04, 2016
  • Reference ID: 106289BR
  • Lead a team of 3 direct reports that defines the PepsiCo Away From Home (AFH) Portfolio and Marketing advantage vs. competition
  • Create insights-driven Marketing strategies that showcase how we bring the best of the PepsiCo Portfolio to life through customer-specific solutions
  • Showcase breadth of PepsiCo capabilties Insights, Digital expertise, Design, Partnerships & assets, etc.
  • Provide strategic oversight and support to the Insights team in the development of primary and secondary research plans to assist in creative development and sell-in
  • Mobilize brand, media and design partners to build and execute partnership solutions - spanning all Pepsi North America brands including Beverages, Snacks (Frito Lay), Nutrition (Tropicana, Gatorade), Culinary, AFH Innovation, and Equipment
  • Align senior AFH leadership on selling strategies
  • Deliver business winning Top-to-Top showcases that underscore the strength of the PepsiCo portfolio and marketing
  • Manage & lead Agency relationships to develop and execute partnership Marketing showcase


  • BA or MBA with 10-15 years of experience in CPG or Foodservice industries
  • Strong leadership & strategic skills with ability to influence and understand varied points of view
  • Comfortable in fast-paced environment with competing priorities requiring high degree of agility
  • Excel in navigating within organizational matrix
  • Proven relationship building and communication skills with executive presence to interact with Sr. leadership (internally and externally)
  • Excellent storytelling and presentation skills inclusive of Customer facing experience
  • Proven expertise in creative Agency management and "Big idea" development
  • Experience in leading and developing direct reports

Relocation Eligible

Not Eligible for Relocation

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