Director, US Marketing, Endocutters

  • Company: Johnson & Johnson
  • Location: Cincinnati, Ohio
  • Posted: March 30, 2017
  • Reference ID: 5809170323-en-us

ETHICON®, US LLC, a member of Johnson & Johnson Family of Companies is seeking a US Marketing Director, Endocutters, located in Cincinnati, Ohio. 

ETHICON® US LLC, a Johnson & Johnson company, commercializes a broad range of innovative surgical products, solutions and technologies used to treat some of today’s most prevalent medical issues, such as: colorectal and thoracic conditions, women’s health conditions, hernias, cancer and obesity.  Learn more at, or follow us on Twitter @Ethicon.

The Director, US Marketing, Endocutters will be the functional lead for the business platform, and represent the US Marketing Team. The Director will oversee the development and execution of all US Marketing strategies, business plans, and aspects of commercial execution including customer & market insights, branding, market segmentation, product positioning, KOL engagement, channel strategies, forecasting and pricing for the full portfolio of products. This role will work in close conjunction with the US Senior Manager, Core EndoMechanical, who manages the other portion of the total EndoMechanical portfolio which includes Mechanical, Trocars, and Other EndoInstruments, as well as the US Director, Torax Integration Commercial Lead.


Endocutters is a priority platform for Ethicon, representing a sizeable portion of the total Ethicon portfolio, with expectations for continued and accelerated growth in the future, and will require strong relationships with global, local, and functional senior management.

  • Responsible for the creation, alignment, execution and oversight of strategies that will maximize profitability and share of this large, important portfolio.
  • Responsibilities include portfolio segmentation, positioning, and lifecycle strategies to prepare for new product launches.
  • Keep current on competitive activities, and provide materials and responses required. 
  • Creating and executing business plans through marketing strategies, goals, and tactics.
  • Being able to understand the needs of both the clinical and economic stakeholder to translating customer insights into new value creation is critical to success. 
  • Challenging status quo, creative strategic thinking, and influence management are key competencies for the role, as new ways to drive growth are evaluated such as new contracting solutions, promotional vehicles, L&A, etc.
  • Collaboration with Global Strategic Marketing on platform plans, lifecycle strategies, product launches, new claims generation.
  • Development and implementation of comprehensive marketing communication programs.
  • Partnering with cross functional business partners to maximize effectiveness of the Endocutter/EndoMechanical marketing plans and tactics. This will include Field Sales and Field Sales Leadership, Specialty Marketing, Global Business Insights, the Strategic Customer Group, Commercial Operations, Global Education Solutions, & all support functions (IT, Finance, HR).
  • Responsibility to achieve financial targets within specified budgets and timeframes. 
  • Lead a team of three with two direct reports, responsible for their development and talent management.
  • Ensure applicable company compliance with all relevant country and regional requirements, company regulations, policies and procedures.  

  • A Bachelor’s degree is required.  An MBA or advanced degree is preferred.
  • A minimum of 8 years’ relevant business experience including minimum 2-3 years strategic marketing experience required
  • Prior experience in a sales and/or customer-facing role required.
  • Medical Industry Knowledge background required.
  • Prior experience to Medical Device is highly preferred.
  • Strong track record in sales and/or marketing.
  • Possess outstanding communication and influencing and collaboration skills.
  • Ability to exercise judgment and appropriate risk taking.
  • Ability to develop and manage and nurture customer relationships.
  • Up to 25% overnight US travel is required.

Primary Location
United States-Ohio-Cincinnati
Ethicon US, LLC (6040)
Job Function
Requisition ID

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