Directors; North America Marketing - Orthopedics

DePuy Synthes, a member of Johnson & Johnson's Family of Companies, is recruiting for Directors; North America Marketing (Orthopedics) located in West Chester, PA, Raynham, MA or Warsaw IN.


DePuy Synthes Companies of Johnson & Johnson is the largest, most innovative and comprehensive orthopaedic and neurological business in the world. DePuy Synthes Companies offer an unparalleled breadth and depth of products, services and programs in the areas of joint reconstruction, trauma, spine, sports medicine, neurological, craniomaxillofacial, power tools and biomaterials. With a focus on activating insights to develop innovative, comprehensive solutions, we are inspired to advance patient care in greater ways than either company could accomplish on its own.


The Director, U.S. Marketing (Orthopedics) will develop and implement annual marketing plans, the strategies, tactics and resources necessary to achieve established goals. They assess marketing needs of the regional marketing team and allocate resources to develop new capabilities and team member skills. They meet regularly with sales leadership to establish direction and priorities, and goals and targeted objectives, participate in the strategic planning process and portfolio planning, and partner with the Global Strategic Marketing team to launch new products in the assigned region and ensure alignment with global launch strategy.  They are responsible for tactical execution of regional product launches including sales forecasting, inventory allocation, customer targeting, and coordination of regional & national trainings. The incumbent’s responsibilities will include, but not limited to:

  • Supervise a team of marketing professionals focused on providing a high level of support to the regional sales team.  This includes “first line” technical support, co-travel to support selling efforts, building customer relationships, and gathering of market intelligence. 
  • Oversee communications with the regional sales team. 
  • Ensure frequent and efficient communications regarding company strategies, product launches, and other key initiatives.
  • Work with Regional Leader to develop region specific marketing and promotional materials in adherence to corporate standards and guidelines, and work closely with Professional Education to develop educational programs that align with regional business plans and market needs.
  • Oversee and provide direction to the marketing and sales team on how to compete effectively with existing portfolio of products and solutions and provide leadership, direction and management to the assigned marketing team.
  • Establish and support a culture that encourages collaboration and inclusiveness across the various DePuy Synthes businesses, and ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.  
  • Develop and oversee annual Marketing Departmental budget.
  • Monitor revenues, expenses, and purchases.
  • Recruit, motivate, develop, and delegate the overall Performance Management of associates within area of responsibility, and create a robust leadership pipeline in marketing with 2-3 ready now successors to all leaders by through implementation of FUSE marketing competency model, diversity & inclusion, focus on GLP behavior & career development planning and leadership pipeline concepts.
  • Ensure adherence to company policies and procedures.


  • A minimum of a Bachelor’s Degree is required while an advanced degree (MBA) is preferred. 
  • A minimum of 10 years of related or relevant experience in Marketing, Sales & Sales Management, or related function in a complex market, preferably in the healthcare industry is desirable. 
  • Significant and proven experience launching new products, services and programs is required.  
  • Knowledge of healthcare environment and medical device industry including U.S. payment reform; BPCI, and outpatient procedures is desirable.  
  • Management experience and a proven track record and passion for developing direct reports are required. 
  • Proven experience developing and executing successful business plans is required. 
  • Experience and proven leadership in interacting with key customers and sales force is required. 
  • Position requires up to 50% travel, including some weekends.  Travel is primarily domestic, but may include some international travel. 
  • Global experience preferred.
These positions will be located in West Chester, PA, Raynham, MA or Warsaw IN.

Primary Location
United States-Pennsylvania-West Chester
Other Locations
North America-United States-Massachusetts-Raynham, North America-United States-Indiana-Warsaw
Depuy Orthopaedics. Inc. (6029)
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