EARNED MEDIA ANALYST
Location:
Atlanta , Georgia
Posted:
November 20, 2017
Reference:
112199
POSITION PURPOSE

As an Earned Media Analyst (SEO Analyst) at The Home Depot, you will provide the key building blocks for the entire Earned Media marketing team. A Search analyst will provide keyword & competitive research, reporting and insights to enable The HomeDepot.com online teams to identify optimization opportunities and make data-driven decisions that drive traffic and conversion. It will be critical to discover underperforming areas and to identify opportunities that improve overall program performance, for the categories you oversee. The role will work across multiple marketing, creative and IT teams, so planning and execution in a fast paced environment is critical.

 As a Search Analyst you will:

  • Perform keyword research and recommend on-page optimization based on business objectives for both existing content and new opportunities
  • Follow SEO best practices in alignment with white hat SEO principals in order to provide the best information to customers in Earned Media
  • Research and develop strategies for content development to drive on-page and off-page optimization
  • Research, develop and help drive link earning campaigns in coordination with business owners, social partners and vendors
  • Own daily monitoring of analytics, weekly/monthly dashboard creation and delivery of ad-hoc reporting
  • Evangelizing Earned Media and SEO across multiple departments, business groups and corporate levels
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
35% - Researches and analyzes trends/performance data to identify opportunities for program improvements and enhancements. Manages reporting platform and performs regular and ad hoc data pulls as groundwork for analysis. Provides key insights on business performance.
25% - Monitors campaign performance and executes daily operations
20% - Manages technical projects via Excel
20% - Writes and edits on-page and off-page content in bulk

NATURE AND SCOPE
The position reports to a Earned Media Manager
No direct responsibility for supervising others.

ENVIRONMENTAL JOB REQUIREMENTS
Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:
Typically requires overnight travel less than 10% of the time.
MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 2 years

Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Additional Qualifications:
  • Intermediate capabilities with Microsoft Excel required 
  •  Must have strong editorial skills: a keen eye for grammar, spelling, syntax, and a basic knowledge of AP Style
  •  A steadfast passion for SEO and internet marketing
Preferred Qualifications:
  • •In depth knowledge of current and developing SEO trends and best practices
  • A basic understanding of HTML/CSS 
  • Basic understanding of content marketing: target audiences, keywords, linking, anchor text, success measurement & reporting 
  • E-commerce knowledge and experience a plus 
  • Prior analytics and data analysis exposure is a plus
Knowledge, Skills, Abilities and Competencies:•
  • Exemplary written and oral communication skills 
  • Strong interpersonal skills; ability to work well with others 
  • Experience using SEO and business-related tools including: Omniture/Adobe SiteCatalyst, Search Center, Google/Bing Webmaster tools, Google Adwords, SEOmoz, Advanced Web Ranking suite, SEOclarity and keyword research tools 
  • Prior analytics and data analysis exposure is a plus 
  • Multi-channel marketing and/or ecommerce experience is a plus

A little about us:
We recognize that military members are adept, motivated and hardworking. That’s why we made a commitment in 2012 to hire 55,000 veterans in 5 years!

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